06/10/2026
Ferragamo SS27
The SS27 Ferragamo Fashion Show unfolded within an atmospheric architectural setting shaped by light, haze, and framed views. A series of large window-like openings punctuated the perimeter, turning the architecture into a sequence of shifting frames.
Smoke softened the space, while beams of light filtered through the openings, creating an ethereal atmosphere recalling the intense light and photographic landscapes of Egypt that informed Maximilian Davis’s collection, alongside the experimental imagery of Lee Miller and Man Ray.
The set became an optical device, with windows, light, and haze continuously altering depth and perception, translating Davis’s references into a cinematic and dreamlike spatial experience.
FERRAGAMO
Creative director: MAXIMILIAN
Set design & concept: Fosbury Architecture (luca monaco)
Production e show direction: Without Production
Soundtrack: YASMINA DEXTER
Photo credits: luca monaco