14/09/2026
PAINT COLOUR SELECTION IS EASY IF YOU KNOW…
1. How light changes colour
Natural light, artificial light, orientation and time of day can make the same colour appear warmer, cooler, lighter, darker or greyer.
2. Which sheen level belongs where
Knowing when to specify matt, low sheen, satin, semi-gloss or gloss & how the finish will behave on walls, ceilings, doors, trims, joinery and other substrates.
3. How colour changes the perception of space
Colour can make a room feel wider, narrower, taller, lower, lighter, more enclosed or more expansive depending on where it is applied.
4. How undertones actually work
That innocent looking white might have pink, yellow, green, blue or grey underneath it & those undertones become obvious Colour when they’re sitting beside stone, flooring, tiles or cabinetry.
5. How colours interact with fixed finishes
Paint isn’t selected in isolation. It needs to work with flooring, timber, stone, tiles, cabinetry, upholstery & existing finishes particularly the things that aren’t being changed.
6. How to test colour properly
A tiny paint chip under showroom lighting isn’t enough. Designers assess larger samples vertically, in the actual space, against adjoining finishes & under changing light conditions.
So yes, choosing a paint colour is easy.
Choosing the right one takes a little more than a colour chart.
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