Soon After

Soon After ✨ The softest reset ✨
100% TENCEL™ Lyocell bedding — breathable, buttery-soft & sustainably made. Limited drops. Sleep better, live softer.

Soon After, You'll be glad you did.

10/10/2026

A year ago we fell for the idea of a “cooling blanket” when we visited Canton Fair. Then we read the label: all synthetic. Meaning it gives you cooling sensation just like a plastic bag would. But 20 minutes later, heat is trapped and you’re sweating again.

So we made our own, in 100% TENCEL™ filling AND fabric.

Our custom fabric is finished and on its way to our sewing factory. Pre-order coming soon!!

It’s all getting real 🤩

10/10/2026

A year ago we fell for the idea of a “cooling blanket”. Then we read the label: all synthetic. Meaning it gives you cooling sensation just like a plastic bag would. But 20 minutes later, heat is trapped and you’re sweating again. So we made our own, in 100% TENCEL™ filling AND fabric.

Our custom fabric is finished and on its way to our sewing factory. It’s all getting real! 🤩

07/10/2026

These kind words mean so much to us 🥹 Way Back When

There are so many things to love about TENCEL™ Lyocell. It’s incredibly soft, breathable and gentle on the skin, which is one of the reasons we love it for bedding.

We’re especially happy to hear that it’s been a comfortable choice for those with sensitive skin 🤍

Nothing makes us happier than hearing how our bedding is fitting into real people’s lives!

06/10/2026

🚨GREENWASHING ALERT🚨

Hear it directly from the fabric manufacturer 👀

The bamboo plant itself isn’t the problem. Fast-growing, naturally regenerative, no pesticides or fertilisers needed.

But bamboo viscose, which is what most bamboo bedding and pyjamas actually are, is a completely different story.

Heavy chemical processing, environmental release, and workers potentially exposed to toxic substances when factories are poorly managed.

This isn’t about scaring you. It’s about transparency of the whole supply chain, and knowing what you’re actually buying. If you’re not sure about a product, reach out to the brand and get more clarity so you can make a more informed decision.

If you love the feel of your Bamboo viscose bedding and want an alternative that’s better for the environment, here’s an alternative.

Tencel Lyocell, sustainably made, breathable, moisture-wicking, hypoallergenic, naturally cooling. Everything people love about bamboo, without the manufacturing footprint. And in our experience, even softer! 🌿

06/10/2026

You’d never guess what inspired us to create Soon After 🫶🏻

Yeap, it all started with a pair of pants.

We’d always talked about starting something of our own. And after a few conversations and one seriously comfy purchase, things started pointing to 🌱

Once we actually slept in the fabric, we were hooked. It completely changed how we thought about comfort, and bedtime.

That’s how Soon After came to life! 100% TENCEL™ Lyocell bedding that’s soft, sustainable, and designed to make sleep something you genuinely look forward to.

Colour is kind of our thing. 🌈While there’s absolutely nothing wrong with a classic white bed, we’ll always choose a lit...
02/10/2026

Colour is kind of our thing. 🌈

While there’s absolutely nothing wrong with a classic white bed, we’ll always choose a little more colour, a little more personality, and a bed that makes us happy to walk into.

📸 Camber Studios Declan May

The journey is what makes it all worthwhile.Shout out to all the small business owners behind the polished photos, the b...
26/09/2026

The journey is what makes it all worthwhile.

Shout out to all the small business owners behind the polished photos, the beautiful packaging, the perfectly styled beds 💜

25/09/2026

A showroom filled with small businesses, curated with love.
Every shelf tells a story 💛

Zander & Co
g e o r g i a a l l e n
ISEKAI CREATORS GUILD
Ann-Margrete

Locked in 👀 Can’t believe we are 14 weeks til Christmas. Final stretch!
18/09/2026

Locked in 👀

Can’t believe we are 14 weeks til Christmas. Final stretch!

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Sydney, NSW

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