Crucial Projects

Crucial Projects We are an independent design and marketing studio creating exciting brand identities, stimulating interior environments, driven by passion for what we do.

Design and build of commercial and residential interiors

Shhhhh! Designing for Better Office AcousticsI often get asked to keep my voice down. Well, my mum did work in a library...
15/10/2026

Shhhhh! Designing for Better Office Acoustics

I often get asked to keep my voice down. Well, my mum did work in a library, so give me a break!

Silence may be golden, but in the office, communication is essential. We need to talk, share ideas and debate, and conversations can quickly become quite animated in a shared environment. Not everyone wants to listen to complex business discussions or social chit-chat, particularly when it interrupts their workflow and, crucially, disrupts productivity.

So, how do we address this? How can we design workplaces with acoustics in mind?

When designing shared office spaces, I try to incorporate soft materials, acoustic flooring, fabrics and freestanding screening. These elements can help absorb sound and reduce noise transmission, while also creating opportunities to define areas for informal meetings or quiet working.

This approach can be both practical and visually interesting. Mesh screens, skeletal partitions and floral planter walls can introduce texture, character and a sense of separation, while helping to establish dedicated spaces within an open-plan environment.

Another effective solution, often suitable for retrofitting existing offices, is the use of acoustic baffles. Lightweight panels, either wall-mounted or suspended from the ceiling, can help absorb sound and reduce reverberation. They can also become an attractive design feature in their own right.

We’ve taken this idea a step further by incorporating printed graphics onto acoustic panels. This allows us to improve the acoustic environment while introducing personality, colour and branding that complement the wider interior scheme.

Ultimately, creating a successful workplace is about more than aesthetics. We must also consider functionality, comfort and human interaction. As designers, working alongside our clients, we have a responsibility to create environments that look great, work effectively and support the people who use them every day.

Over the summer, the Didcot branch of Jones Robinson estate agents underwent a complete office redesign and refurbishmen...
06/10/2026

Over the summer, the Didcot branch of Jones Robinson estate agents underwent a complete office redesign and refurbishment. After many years without an update, the space needed to be refreshed and reconfigured to accommodate additional staff following the branch’s local success. The office was completely stripped back, allowing us to create an interior with better flow for staff collaboration, a more welcoming visitor experience and, importantly, greater character! Together with the interior and kitchen refurbishment, the office shopfront was repaired and redecorated with new window display by Viscom, and new LED screens by Intouch. Completed on budget in six weeks, the transformation brings the Didcot office into line with the Jones Robinson group brand.

We have just finished the design and print of this marketing brochure for Jones Robinson estate agents and Highfield Dev...
02/10/2026

We have just finished the design and print of this marketing brochure for Jones Robinson estate agents and Highfield Developments in  Newbury. These wonderful high end apartments are designed and finished with a Japanese theme, and our brochure branding reflects this subtle style - arigato gozaimasu!

26/05/2026
Our journey from origin to concept to finish is thoughtfully considered, carefully implemented and proudly handed over t...
05/02/2026

Our journey from origin to concept to finish is thoughtfully considered, carefully implemented and proudly handed over to our client.




As part of our refurbishment of  shopfront in Newbury, we employed the amazing skills of  to create this carved porcelai...
30/01/2026

As part of our refurbishment of shopfront in Newbury, we employed the amazing skills of to create this carved porcelain tile with the JR logo. This looks fantastic in the lobby way and provides a warm welcome to the office!




More of my feathered friends, abstract designs created using two pen strokes only to define the species outline of the k...
11/01/2026

More of my feathered friends, abstract designs created using two pen strokes only to define the species outline of the kingfisher, curlew, magpie, bittern and the greater spotted woodpecker.




Abstract images of my feathered friends, created using two pen strokes only - no prizes for guessing who is who…!
09/01/2026

Abstract images of my feathered friends, created using two pen strokes only - no prizes for guessing who is who…!


A circular call centre style desk installed today at Jones Robinson’s Pewsey office, making great use of the limited spa...
03/12/2025

A circular call centre style desk installed today at Jones Robinson’s Pewsey office, making great use of the limited space and creating excellent staff interaction.
Thank you to my suppliers .icofficefurniture for their great work and the Pewsey staff for putting up with the disruption!



Our design and refurbishment of the basement Colour Vault at the Benjamin Moore paint store in Chelsea is now complete, ...
24/11/2025

Our design and refurbishment of the basement Colour Vault at the Benjamin Moore paint store in Chelsea is now complete, with crittall style glass partitioning by , joinery by and graphics by &designs.













Address

24 Thorney Road
Emsworth
PO108BL

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 10am - 2pm

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