Emperor Paint

Emperor Paint The ultimate super hydrophobic & highly breathable exterior paints & treatments. We reign when it pours.

Show us your Emperor Paint projects using

The ultimate breathable, heat retaining & waterproof exterior paints. Preventing damp issues, energy waste and protecting & transforming homes for years to come. We are passionate about reducing the carbon emissions of UK households with our innovative, technologically advanced exterior wall coatings. Protecting homes from penetrating damp & energy waste with a lifetime guarantee on our Masonry Paint & Masonry Creme. Our products have independently tested by a UKAS accredited laboratory to withstand harsh climatic conditions for at least 25 years guaranteed.

We love seeing your projects when they’re finished, but honestly, we love seeing the bit in between even more ❤️After al...
04/10/2026

We love seeing your projects when they’re finished, but honestly, we love seeing the bit in between even more ❤️

After all, the finished result is only half the story isn’t it?

Behind every compliment from your neighbours is a lot of love, time and hard work.

The early starts, the paint splattered trainers, the bits you thought would take five minutes that somehow take half an hour and checking the forecast constantly to see if you might be able to get another coat on.

But, little by little it all starts to come together, until you finally see the finished result and know all those hours were worth it, because there’s no better feeling than the pride seeing your home looking better than you ever thought it could 🏡

When we engineered the formulation of Emperor Masonry Paint, we set to create the highest quality masonry paint possible...
29/09/2026

When we engineered the formulation of Emperor Masonry Paint, we set to create the highest quality masonry paint possible that keeps British homes dry 🏡

But, it has two clever tricks up its sleeve, that you might not expect ✨

Cumbria doesn’t really do gentle rain, it comes in sideways and stay around for weeks at a time, putting pressure on ext...
24/09/2026

Cumbria doesn’t really do gentle rain, it comes in sideways and stay around for weeks at a time, putting pressure on exterior walls 🌦️

Most people assume that as long as the rain is kept out, the wall is fine. But, It’s not quite that simple.

Exterior walls hold moisture and if that has nowhere to go, it sits there causing damage long before anything shows on the surface of your home.

The real goal should be to let the wall breathe from the inside, while keeping rain out from the outside. Together, that keeps a home dry and protected properly 🙌

📸 John McKeever using Emperor Masonry Paint in ‘Off-White’ and ‘Earth Stone’

Paint

And the winner is… 🏆Earlier this year, we asked you to show us your Emperor Paint projects for the chance to win our 202...
17/09/2026

And the winner is… 🏆

Earlier this year, we asked you to show us your Emperor Paint projects for the chance to win our 2026 community photo competition.

From beautiful garden glow-ups to seriously impressive renovations, we’ve loved seeing how you’ve been putting our paint to work.

But one project caught our eye, Anthony’s waterfront transformation 👏

A beautiful property, a brilliant finish and a photo that perfectly captures what Emperor is all about, protecting homes, whatever the weather.

A big thank you to everyone who entered this year, we absolutely loved seeing all of your projects, and trust us when we say, it was almost impossible.

Fancy your chances next year? Keep those cameras ready 📸

When it comes to masonry paint, “long-lasting” sounds reassuring. But our latest research found that only 4% of the bran...
15/09/2026

When it comes to masonry paint, “long-lasting” sounds reassuring. But our latest research found that only 4% of the brands we reviewed provided publicly available testing data to support their durability claims.

We looked at 23 masonry paint brands to see what sits behind the claims and the results raise an important question: is there evidence to back up how long your paint is expected to last?

Because when you’re spending time and money painting your home, you shouldn’t have to take a claim at face value.

See what else we uncovered. Read the full report, link in bio.

How much do you really know about your masonry paint?Our recent review looked at the breathability claims made by masonr...
09/09/2026

How much do you really know about your masonry paint?

Our recent review looked at the breathability claims made by masonry paint brands/products in the UK and found a clear gap between making the claim and providing the evidence behind it.

With only a proportion of products providing measurable breathability data or recognised testing, it’s worth looking beyond the label.

Because when it comes to your walls, breathability shouldn’t just be something you’re asked to take on trust.

Go to the link in our bio to read the full Masonry Paint Claims Under the Microscope report to see how the industry’s claims stack up against the evidence

Weather is one of the biggest challenges your exterior walls face, which is why water resistance is such an important pa...
03/09/2026

Weather is one of the biggest challenges your exterior walls face, which is why water resistance is such an important part of masonry paint performance.

But there’s a big difference between saying a paint is water resistant and showing how well it actually keeps water out.

Our research found that while water protection was claimed across every masonry paint we looked at, only 4% provided a water absorption reduction figure to demonstrate performance.

So, when you see words like water resistant, water repellent or weatherproof, it’s worth asking: what’s the evidence?

Read the full Masonry Paint Claims & Testing Report 2026, link in bio.

Masonry paints make plenty of performance claims but how many are actually backed up by measurable evidence?We put 23 ma...
02/09/2026

Masonry paints make plenty of performance claims but how many are actually backed up by measurable evidence?

We put 23 masonry paint products under the microscope to see what’s being claimed, what evidence is available and where the gaps are.

And some of the findings might surprise you…

📊 61% of products claim to be breathable but only half of those claims are supported by published performance data or recognised test standards.

So, what should homeowners actually look for when comparing masonry paints?

Read our full 2026/27 report to see what we found.

👉https://emperorpaint.co.uk/blog/masonry-paint-claims-vs-evidence-report-2026-27/

31/08/2026

Ever wondered what makes Emperor Masonry Paint so good at keeping the rain out?

The name might sound a bit technical, but what it actually means is pretty simple. When rain hits the surface, it beads up and rolls straight off instead of soaking in.

So instead of your walls taking on the rain, it’s doing a much better job of keeping it out.

Curious how it does it? We’ve got a full explainer over on the website 🙌

Lime render and driving rain, it’s not exactly the dream team 🌧️It can absorb a lot of moisture, but it also needs to be...
27/08/2026

Lime render and driving rain, it’s not exactly the dream team 🌧️

It can absorb a lot of moisture, but it also needs to be able to breathe properly.

Traditionally, that’s where limewash comes in with a breathable finish, but it means accepting regular repainting.

So what if you could have both?

That’s the idea behind Emperor Masonry Paint, bringing extreme weather protection and breathability together, without changing what makes lime render work in the first place.

📸: Alison Davies Taylor using Emperor Masonry Paint in ‘Pink Whisper’

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