Studio WA+CH

Studio WA+CH Studio WA+CH is a collaborative design studio working across industrial design, furniture design, branding, UX/UI and packaging design.

We have always been fascinated by the way an era leaves its signature on objects.The 1920s brought a distinctive languag...
21/10/2026

We have always been fascinated by the way an era leaves its signature on objects.

The 1920s brought a distinctive language of bold geometry, expressive lines, and carefully balanced ornamentation. It was an era when elegance was not afraid to make a statement.
For Gatsby, we looked beyond the glamour itself, searching for the shapes, rhythms, and proportions that gave it character.

Because inspiration is not about looking back. It is about discovering what is still worth carrying forward.

Deaigned by Studio WA+CH Studio WA+CH for Elite SA Elite Beds Official.
CGI by Fiona Gleeson

Some designs belong to a moment. Others find a way to transcend it. Gatsby was born from our fascination with an era of ...
19/10/2026

Some designs belong to a moment. Others find a way to transcend it. Gatsby was born from our fascination with an era of expressive geometry, graceful curves, and understated grandeur.

Designed for Swiss brand Elite SA, this luxury bed reinterprets the glamour of the 1920s through a contemporary lens, bringing together sculptural form, tactile materials, and the comfort of modern living.

A timeless presence, designed to live beyond trends.

Deaigned by Studio WA+CH Studio WA+CH for Elite SA Elite Beds Official.
CGI by Fiona Gleeson

**Every material has a story. Our job is to let it unfold. **For DUMBO, we chose bent plywood for its quiet strength, na...
11/10/2026

**Every material has a story. Our job is to let it unfold. **For DUMBO, we chose bent plywood for its quiet strength, natural warmth, and ability to transform a simple curve into something full of character.

We explored how far the wood could bend, how curves could flow into one another, and how a familiar material could take on a new expression.
Not to hide the nature of wood, but to bring it closer to the surface.

Because sometimes, the most beautiful form is not imposed on a material. It is discovered within it.

DUMBO. A dialogue between material, movement, and imagination.

Designed by Studio WA+CH Studio WA+CH

From a digital idea to a tangible form.Lines become layers.Layers become volume.And an idea slowly takes shape.For DUMBO...
09/10/2026

From a digital idea to a tangible form.

Lines become layers.
Layers become volume.
And an idea slowly takes shape.

For DUMBO, 3D printing became a way to explore, test, and refine our ideas before bringing them to life in wood.

A dialogue between digital precision and the warmth of natural material.

Because every beautiful form begins with the courage to experiment.

Designed by Studio WA+CH Studio WA+CH

From a flat sheet to a flying elephant. 🐘We started with a simple curve, exploring how a single bent plywood profile cou...
08/10/2026

From a flat sheet to a flying elephant. 🐘
We started with a simple curve, exploring how a single bent plywood profile could become something more expressive.

For us, the process is where the personality begins. The material tells us how far it can bend, while the form finds its own way to stand, balance, and breathe.

A little playful. A little unexpected. Made from less, but designed to feel like more.

Designed by Studio WA+CH Studio WA+CH

Wood has its own rhythm. We followed its flexibility, its tension, its resistance. Instead of forcing the material, we l...
05/10/2026

Wood has its own rhythm. We followed its flexibility, its tension, its resistance. Instead of forcing the material, we let the curve reveal itself.

Three pieces. Three curves.
One continuous gesture.

When simplicity is carefully considered,
structure becomes beauty.

Designed by Studio WA+CH Studio WA+CH
CGI by Yewon Goo Yewon Goo / 구예원

A curve became a gesture. A gesture became a character. DUMBO explores how bent plywood can become more expressive throu...
03/10/2026

A curve became a gesture. A gesture became a character. DUMBO explores how bent plywood can become more expressive through material, shape, and proportion.

Inspired by the gentle character of Dumbo, we developed a new language for plywood furniture, where simplicity becomes personality.

Designed by Studio WA+CH Studio WA+CH

Good products rarely come from a single moment of inspiration. They grow from a shared vision. Rather than designing a p...
21/08/2026

Good products rarely come from a single moment of inspiration. They grow from a shared vision. Rather than designing a product in isolation, we worked closely with the brand to translate this philosophy into a complete physical experience.

AVA became the result of that dialogue, where brand vision, design language, material, and everyday use come together.

A collaboration built not only around one product, but around a long-term design vision.

DUMBO, a chunky yet surprisingly light chair inspired by the beloved flying elephant. Just like the cartoon character, i...
19/08/2025

DUMBO, a chunky yet surprisingly light chair inspired by the beloved flying elephant. Just like the cartoon character, it carries a playful presence with a gentle strength, combining soft curves and solid form.

Designed from only three identical bent plywood pieces, DUMBO proves that lightness can be powerful, and simplicity can feel magical.

We would like to hear, how does this playful inspiration translate to you? 🐘

Designed by Studio WA+CH

Indirizzo

Milan

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