03/10/2026
Chris Estevez took the hot seat on October 1st.
He walked in as the Founder and CEO of Design, a veteran-owned flooring company serving Concord and the Charlotte area.
He walked out with a list.
We asked him afterward what stuck. Two things.
The first was practical. How to actually use Google Maps to rank his business. Not "get more reviews" and move on. The real how.
The second was a line someone in the room said that he hasn't stopped thinking about:
"Stop being a salesman. Be a teacher."
He's using it in his very next video.
That's the part we love about the hot seat. One person brings the problem. Thirty people bring what they know. And somebody leaves with a sentence that changes how they show up.
Thank you, Chris, for going first and being honest about where you're stuck. That takes something.
🏠 Want to support Chris, or need flooring work done? Carpet, luxury vinyl, tile, laminate and wood, for homeowners, investors, property managers and contractors. Connect with him here:
Facebook: https://www.facebook.com/urfloordesign
Instagram: https://www.instagram.com/urfloordesign/
Website: https://www.urfloordesign.com
Phone: 704.953.7430
And if he's done work for you, leave him a Google review. It's the exact thing he came to the hot seat to work on. 🐝
Next one is in November. Come bring your problem, or come bring your answer.