10/22/2026
What do healthcare owners really want from their A/E/C partners?
SMPS North Florida got an inside look at the priorities, challenges, and big-picture thinking shaping healthcare facilities today.
We were thrilled to bring together healthcare leaders and A/E/C professionals for an insightful conversation with Mark Thiele, AIA, of Mayo Clinic and Tom Gentry, AIA, of Baptist Health, moderated by Benjamin D. Roseborough, PE, CxA, HFDP, LEED AP.
From AI and facility planning to construction delivery methods and the future of patient care, our panelists offered a behind-the-scenes look at how healthcare owners are navigating an industry where technology, patient expectations, and care models are changing faster than buildings can be designed and constructed.
A few key takeaways for our A/E/C marketing community:
🔹 Flexibility is the future. Healthcare facilities must be designed with room to adapt as technology, patient needs, and care delivery evolve. The ability to anticipate change is just as important as meeting today’s needs.
🔹 Innovation requires a reality check. From modular construction to emerging technologies, not every industry trend is a one-size-fits-all solution. Understanding what works for each owner and project is key.
🔹 Patient-centered design is reshaping facilities. Imagine healthcare environments where patients stay in one place while specialists and services come to them. It’s an ambitious vision, but it reflects the possibilities owners are exploring for the future of care.
🔹 Relationships are built in the work. Perhaps the most valuable reminder for our industry came near the end of the discussion: “How projects finish lead to the next project.” Proposals and presentations may open doors, but collaboration, problem-solving, and successful project delivery are what build lasting trust.
For A/E/C marketers, these conversations are a powerful reminder that understanding our clients goes far beyond knowing their next project. It means understanding their priorities, anticipating their challenges, and helping our teams communicate the value of being a trusted partner.
A big thank-you to our panelists, moderator, Emily Hubbard, and our Title Sponsor, TLC, for making this program possible. And thank you to everyone who joined us and continues to invest in our North Florida A/E/C community!
At SMPS North Florida, we’re proud to create spaces where our industry can connect, learn, and bring new perspectives back to the work we do every day. If you missed this one, we hope to see you at the next program!
