Sunōmi Switchel

Sunōmi Switchel Our mission is to help you drink mindfully in the same way that you eat and exercise mindfully. We make switchel: the OG natural recovery drink.
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We aim to create a collaborative and inclusive space that encourages living a balanced life through shared experiences over healthy food and drink.

Hey hey! We’re popping onto your feed to say hi, that we’re here in this with you, that we can do hard things, and that ...
03/17/2020

Hey hey! We’re popping onto your feed to say hi, that we’re here in this with you, that we can do hard things, and that this too shall pass. Sending so much love to all those struggling right now and to anyone who is sick or who has sick family members or friends. Some things that are helping us during this time: meditation, breathwork, walks/runs, virtual fitness classes, @duolingo, reading BOOKS vs scrolling Twitter (lmk if you need a rec), limiting screen time, drawing/doodling, checking in with friends, FaceTime/Houseparty/phone calls, gazing out a window aimlessly, virtual museum tours, streaming TV. What are you guys doing to stay fulfilled and connected right now? ✨♥️



📸: @mojalvo

We out here radiating sunshine 🌞
02/21/2020

We out here radiating sunshine 🌞

The antidote to a loooong week✨ •••📸: @mojalvo
02/07/2020

The antidote to a loooong week✨



📸: @mojalvo

Gone are the days of those little paper cups that hold one sip of water (iykyk) — there’s a new drink in town ✨
02/05/2020

Gone are the days of those little paper cups that hold one sip of water (iykyk) — there’s a new drink in town ✨

Ask me about my switchel squad ✨•••📸: @mojalvo
02/04/2020

Ask me about my switchel squad ✨



📸: @mojalvo

Walking into #superbowl Sunday with a skip in our step + a switchel in hand ✨•••📸: @mojalvo
02/02/2020

Walking into #superbowl Sunday with a skip in our step + a switchel in hand ✨



📸: @mojalvo

It turns out that coasting, settling + sticking to the status quo doesn’t get you to where you wanna go... ✨
01/31/2020

It turns out that coasting, settling + sticking to the status quo doesn’t get you to where you wanna go... ✨

Bring me anywhere. Store me anywhere. I won’t further ferment in your bag and explode when you open me 😏 (iykyk) •••📸: @...
01/30/2020

Bring me anywhere. Store me anywhere. I won’t further ferment in your bag and explode when you open me 😏 (iykyk)



📸: @mojalvo

Our recipe = a little sassy, a little playful ✨
01/27/2020

Our recipe = a little sassy, a little playful ✨

Our switchel was intentionally designed + created to help you slow down + sip. Too often, we go about our days rushing f...
01/24/2020

Our switchel was intentionally designed + created to help you slow down + sip. Too often, we go about our days rushing from one thing to the next with reckless abandon, rarely pausing to think or feel. We mindlessly interact + eat + drink + chug. It’s easier to go on auto-pilot than to tune in fully to your surroundings, habits, routines + micro-decisions every day. But when you pause or slow down to sip, to pay attention, to breathe, you’ll start to notice the details, the why’s, the flavors + the intention behind it all. And isn’t that a beautiful thing… to notice the beautiful things that were specifically designed for you?!



📸: @mojalvo

Did you know that switchel is also known as nature’s Gatorade? It’s packed with all-natural prebiotics + electrolytes, t...
01/23/2020

Did you know that switchel is also known as nature’s Gatorade? It’s packed with all-natural prebiotics + electrolytes, to help you hydrate + recover after a sweat sesh (with none of that artificial sugar or gunk in traditional sports drinks). If it was good enough for Roman armies + Japanese samurais, it’s good enough for us ✨



📸: @tylander

Our four-day week game face ✨••••📸: @mojalvo
01/21/2020

Our four-day week game face ✨




📸: @mojalvo

Leveling up is the new turning up✨•••📸: @mojalvo
01/11/2020

Leveling up is the new turning up✨



📸: @mojalvo

and damn, is she something ✨
01/10/2020

and damn, is she something ✨

Siri, show me happiness ✨•••📸: @mojalvo
01/07/2020

Siri, show me happiness ✨



📸: @mojalvo

Glen's Garden Market - Dupont
01/06/2020
Glen's Garden Market - Dupont

Glen's Garden Market - Dupont

Element Shrub, Sunōmi Switchel and Mocktail Club are on our shelves and will make it easy for you to commit to #DryJanuary!

Treat every day as a clean slate + a new beginning ✨
01/06/2020

Treat every day as a clean slate + a new beginning ✨

You don’t need to wait for the first of a month or a year or a decade to restart or make a major change. You can begin a...
01/03/2020

You don’t need to wait for the first of a month or a year or a decade to restart or make a major change. You can begin again at any time. You can resolve to be a better version of you at any time. You can make changes at any time. And if you need help: speak up, pick an accountability buddy, find a meeting, join a group, call a trusted friend ✨

Pocket pal 👌🏼✨••••📸: @mojalvo
12/19/2019

Pocket pal 👌🏼✨




📸: @mojalvo

Cheers to all you gutsy free spirits ✨
12/17/2019

Cheers to all you gutsy free spirits ✨

Jumping for joy that it’s Friday. Time to crack open a cold switchel ✨ ••••📸: @mojalvo
12/13/2019

Jumping for joy that it’s Friday. Time to crack open a cold switchel ✨




📸: @mojalvo

The Breakfast Club, reinvented ✨••••📸: @mojalvo
12/12/2019

The Breakfast Club, reinvented ✨




📸: @mojalvo

On Friday’s we color coordinate with our friends + sip switchel! You? ✨•••📸: @mojalvo
12/06/2019

On Friday’s we color coordinate with our friends + sip switchel! You? ✨



📸: @mojalvo

Happy #smallbusinesssaturday from our founder @moneyintheblank! Your purchasing decisions directly impact your local com...
11/30/2019

Happy #smallbusinesssaturday from our founder @moneyintheblank! Your purchasing decisions directly impact your local community of #smallbusiness makers + producers. This holiday season, we hope you #shoplocal!

No Black Friday sale here. Just a photo of some gal pals BTS at a photoshoot with @mojalvo. Go get outside + do things w...
11/29/2019

No Black Friday sale here. Just a photo of some gal pals BTS at a photoshoot with @mojalvo. Go get outside + do things with your loved ones today!

Entering this holiday szn with a whole lot of balance ✨ •••📸: @mojalvo
11/27/2019

Entering this holiday szn with a whole lot of balance ✨



📸: @mojalvo

Real talk: there’s no easy fix! Health, wellness + well being come when you put in the work - mentally + physically. So,...
11/26/2019

Real talk: there’s no easy fix! Health, wellness + well being come when you put in the work - mentally + physically. So, we want to be clear: we’re not here to make false promises. We’re here to bring you a clean, refreshing drink. We’re not trying to dull or heighten your senses. Our drink won’t “cure” you. It won’t detox your body (your body already does that on its own). We’re sad to report that no functional beverage will “cure you,” no matter how many claims on the bottle/can say so. Your daily choices, your habits + your hard work will help you thrive in this modern world filled with stressors + pressures. And we’re here to help you along the way, with some honesty + delicious sips ✨



📸: @mojalvo

Did you know that you can “get lit” without even a drop of alcohol?! We swear, it’s true! Some things that spark that fl...
11/22/2019

Did you know that you can “get lit” without even a drop of alcohol?! We swear, it’s true! Some things that spark that fluttery, dopamine-y, ecstatic feeling that aren’t alcohol: catching up with a friend, a competitive game of catch phrase, a cold glass of switchel, puppy kisses, a @305fitness class, watching an episode of Gilmore Girls with a candle burning, turning your phone off for the evening, meditation + much more that we can’t think of right now because we’re planning out our lit weekend sans ABV

Life’s more fun upside down, playing with friends + drinking switchel ✨ ••••📸: @mojalvo
11/19/2019

Life’s more fun upside down, playing with friends + drinking switchel ✨




📸: @mojalvo

spicy, tart + sweet 🔥✨•••📸: @mojalvo
11/18/2019

spicy, tart + sweet 🔥✨



📸: @mojalvo

🚨 warning: our switchel may cause extreme delight 🚨••••📸: @mojalvo
11/17/2019

🚨 warning: our switchel may cause extreme delight 🚨




📸: @mojalvo

Switchel: a refreshing + rehydrating electrolyte drink, that’s sometimes also a hat
11/14/2019

Switchel: a refreshing + rehydrating electrolyte drink, that’s sometimes also a hat

We firmly believe in the power of play. Invite your friends, pick up some switchel + go do something without your phones...
11/13/2019

We firmly believe in the power of play. Invite your friends, pick up some switchel + go do something without your phones this week!




📸: @mojalvo

Cheers to accepting + accommodating @bumble dates! Our (0% alcohol) sparkling switchel is your perfect match!
11/12/2019

Cheers to accepting + accommodating @bumble dates! Our (0% alcohol) sparkling switchel is your perfect match!

Cheers to accepting + accommodating @bumble dates! Our (0% alcohol) sparkling switchel is your perfect match!
11/12/2019

Cheers to accepting + accommodating @bumble dates! Our (0% alcohol) sparkling switchel is your perfect match!

Address

1369 New York Ave NE
Washington D.C., DC
20002

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Our Switchel Story:

I’ve battled digestive issues my whole life. To anyone who’s familiar, you know how disruptive those can be. As a soccer player and collegiate athlete, they made my training and recovery a nightmare. Many foods were out of bounds. And gatorade and coconut water didn’t quite do the trick. I didn’t just need a better way to rehydrate—I needed the perfect drink to help me recover, and keep my gut in check.

I didn’t find that drink until later. After I entered the workforce, I’d use my time outside the PBS newsroom to tinker in my kitchen. I’d brew drinks to help my digestive symptoms—kombuchas, ginger shots, tonics—but nothing worked. Then I found an obscure drink called switchel, and for the first time, my gut felt great!

So I started bringing my switchel to work in mason jars, and my curious coworkers asked to try it. They loved it and raved about how great they felt. So I mixed together a few special orders, and before long, I’d established an underground subscription service with loyal customers, run right out of the newsroom.

Then I sat back one night and said, this is helping people drink in a healthier way. Why not have the guts to start a business? So that’s what I did. And once I began to dig into research, I saw a huge opportunity with switchel.

On January 21, 2018, after hundreds of iterations of recipes, we launched our switchel in stores.

We hope you enjoy our switchel as much as we do!

Cheers,

Nikki

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Comments

Curt Large meet Nikki Blank Nikki meet Curt Curt serves drinks Nikki makes drinks You two should meet