03/09/2026
Busland Group appoints Frank Reichel as new CEO.
Busland Group is pleased to announce the appointment of Frank Reichel as Chief Executive Officer of Busland Group.
The appointment supports Busland’s continued development and growth across the Nordic markets. Frank brings extensive international experience from the bus and commercial vehicle industry, including senior management, sales and business development roles across the Nordic region.
In his new role, Frank will lead the continued development of Busland Group together with the existing management team, with a strong focus on our people, customers, operational excellence and further international growth.
Otto Osula:
“We are very pleased to welcome Frank into the CEO role. His extensive experience from the Nordic bus industry, combined with his commercial and international background, will be an important asset as Busland enters its next phase of development and growth.
Frank has already been closely involved in developing our activities across the Nordic markets, and we believe his pragmatic and customer-focused approach fits very well with Busland and the direction in which we want to take the company.”
Frank Reichel:
“I am very pleased and proud to take on the role as CEO of Busland Group. First of all, I would like to thank the Supervisory Board for the trust they have placed in me. Taking responsibility for Busland and its continued development is something I approach with both great respect and enthusiasm.
During my first months with Busland, I have already had the opportunity to get to know many of our colleagues, our operations, and our customers. What has impressed me most is the knowledge, experience and commitment that exists throughout the company. I am very much looking forward to getting to know the entire Busland team even better.
Busland has a strong foundation to build on. My role is not to change what works, but to work together with our teams to develop it further — strengthening cooperation across the organisation, staying close to our customers, and making the most of the opportunities ahead of us.
We have clear ambitions to continue growing Busland and further strengthen our position in the Nordic markets. I believe we have an exciting journey ahead of us, and I am looking forward to making that journey together with our colleagues, customers and partners.
And most importantly - we at Busland look forward to continuing to Make Your Bus Happy Again.”
Welcome to the new role, Frank! 👏
