23/10/2026
Good Morning from a pleasant day on the Costa Blanca. My thoughts and prayers stay with those suffering locally from the aftermath of the Dana weather event and all those suffering round the planet from political problems and weather events. I have just created a new podcast with w**e specialist Colin Harkness. I hope you find our conversation interesting and it prompted today's question to the chat bot, 'Does personal taste matter more than the recommendation of a sommelier?'
In most cases, personal taste matters more than a sommelier's recommendation, but the two serve different purposes.
A sommelier is an expert in w**e production, regions, grape varieties, ageing, food pairing, and quality assessment. They can help you discover w**es that are well made, balanced, and suited to a particular meal or occasion. However, they cannot tell you what you will personally enjoy.
Think of it this way:
A sommelier can tell you that a particular Burgundy is complex, elegant, and highly regarded.
You may still prefer a simple, fruity Rioja because it gives you more pleasure.
Neither preference is "wrong".
W**e appreciation has both objective and subjective elements:
Objective factors
Technical quality
Balance between acidity, tannin, alcohol, and fruit
Absence of faults
Ageing potential
Subjective factors
Individual taste preferences
Memories and associations
Food being eaten
Mood and social setting
Cultural background
A useful analogy is music. A trained music critic may explain why a Beethoven symphony is a masterpiece, but that does not mean you must enjoy it more than The Beatles, Queen, or a local folk singer. Expertise can guide understanding, but enjoyment remains personal.
In fact, many of the world's best sommeliers would agree that the "best w**e" is often the w**e you most enjoy drinking. Their role is not to overrule your taste but to help you refine it, expand it, and perhaps introduce you to w**es you might never have considered.
For a podcast discussion, there is an interesting philosophical question:
Is expertise meant to determine quality, or merely to help individuals find what they personally value?
W**e is one of the clearest examples where expert judgement and personal preference frequently diverge, yet both can be valid at the same time.
Reintroducing Colin Harkness W**e Consultant
Coling Harkness discussed **econsultant
Coling Harkness discussed **econsultant