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Monday 8am - 4:30pm Tuesday 8am - 4:30pm Wednesday 8am - 5pm Thursday 8am - 4:30pm Friday 8am - 4:30pm Saturday 9am - 1pm

Choice Interiors

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Choice Interiors

From our workshop in Birmingham, we design and manufacture bespoke kitchens, bedrooms and furniture.

We have an enviable reputation throughout the Midlands and beyond for our Bespoke Kitchens, Bedrooms and exquisite hand crafted furniture. We design and manufacture bespoke unique pieces to create lifestyle dreams which is why our clients continue to use us and 95% of our business is referral based.

02/11/2026

A few lovely pictures sent in to us by a customer in Lapworth, showing their beautifully dressed kitchen, which we installed back in 2023 as part of a renovation project with .

No CNC machines, no robots and no mass production. Just a kitchen made the old-fashioned way, by a team of skilled local craftsmen, with care and attention to every detail.

Truly bespoke. Made by hand, made to last and most importantly, made in Birmingham!

29/10/2026

We’re delighted to have played a part in a multi-million-pound refurbishment of a property on the prestigious Calthorpe Estate in Edgbaston.

Spanning both the office and the library, these bespoke fitted furniture units stand at over 3 metres tall, making a real statement in both rooms.

Combining beautifully painted doors, end panels and trims with high-end Xylo Cleaf internals, the design strikes the perfect balance between traditional elegance and contemporary flair.

The client wanted to retain a timeless, classic feel while introducing a sprinkling of modern pizzazz — and we think the result achieves exactly that. 👌

We’re hoping to share some more photographs once the floor protection has been removed and the rooms are fully dressed, so stay tuned for the finished look!

As always, thank you for supporting Choice Interiors. ❤️

27/10/2026

Here's a few pictures sent to us by one of our lovely customers, showing a bespoke bar we've recently completed for them in Dorridge.

The intricate beading on the doors and panels, the dark, moody colour scheme and the black worktops with their subtle lighter grain, complementing the handles perfectly, all come together to create that real speakeasy, Prohibition-era atmosphere of forbidden luxury.

And honestly? We absolutely love it.

Could you get this on the high street? Absolutely not.

That's the beauty of bespoke. Designed around you, built by us, and made to be something a little bit special.

Thanks for choosing Choice Interiors and supporting independent manufacturing. ❤️

21/10/2026

Here's a few nice touches from a kitchen we've recently finished in Chadwick End.

Our oak drinks storage units, complete with glass doors and shelves, are always a popular choice. And it’s easy to see why — they add that extra little bit of wow factor to a finished bespoke kitchen. 🥃

But here’s the thing about choosing Choice…

You’re not just buying from a kitchen franchise with a lovely showroom (we’ll give them that 😉) that orders its furniture in bulk from Germany or China...

You’re getting the whole package.

From the initial design to manufacturing, painting, pre-building and final installation, we do it all in-house at our Birmingham factory.

No off-the-shelf solutions. No making do with what’s available. Just properly bespoke kitchens, made by us, for you.

The big boys can have their showrooms... We have the whole factory. 😉

19/10/2026

A little sneak peek at something special we're working on 👀

This walnut and ash frame is part of an upcoming project, alongside a sample door we've made for sign-off before it goes into production.

It's all part of the process when you make things "properly bespoke". Get the details right, get the sign-off, then get making.

No off-the-shelf compromises. No squeezing your ideas into whatever sizes the factory happens to make. And no telling you something can't be done because it doesn't fit the production line.

Imagine being able to have exactly what you want, rather than choosing from what someone else has decided you can have..?

More to come on this one… 👌

16/10/2026

Another kitchen completed this week in Blakedown. 👌

Because we manufacture everything in-house at our Birmingham factory, we can make truly bespoke cabinets and doors to suit your space — not just what happens to be available off the shelf.

Want that wall unit a little taller? No problem.
Need a reduced-depth cabinet to hide a nib? Easy.
Got an awkward, narrow space you don't want to waste? We'll make it work.

That's the beauty of bespoke. We make our furniture fit your room, not the other way around.

Made in Birmingham. Made for you.

Have a fantastic weekend.

13/10/2026

🏡 Another bespoke beauty, this time in Dickens Heath!

A lovely kitchen with a matching TV unit, all manufactured in-house — including the LG Hi-Macs worktops. Getting that island delivered was “fun”, to say the least! 🫣😂

Everything you see here was made by us, the traditional way. We hand-make our own doors, drawer boxes and cabinets, with everything delivered fully assembled.

No mass production, no middlemen, no passing the buck. From our workshop to the finished kitchen, we take care of the whole process.

We're not the biggest, and we don't want to be. We just believe in making kitchens properly.

30/09/2026

Let us introduce you to Rhys. 👋

Rhys is approaching the end of his 12-month apprenticeship with us, and he's on track to do really well. We're incredibly proud of him and the progress he's made.

We've been lucky enough to have some fantastic apprentices over the years — all but one of whom are still with us — and Rhys is certainly no exception.

When you buy a kitchen from us, you're not just adding to the turnover of a faceless, multi-million-pound multinational.

You're helping a small, independent British manufacturer create opportunities for the next generation of skilled tradespeople.

You're helping people like Rhys learn skills that will stay with them for life — skills they can take anywhere, and hopefully pass on to the next generation themselves.

That's something we're genuinely proud of.

So when you choose to buy from us, you're not just buying a kitchen. You're helping us build people, skills and a future for the trade. ❤️

28/09/2026

Another kitchen delivered this morning for a returning client in Moseley.

All of our kitchens are delivered fully pre-built, made by our own in-house cabinet makers, with wirework installed and doors already hung.

We also organise the fitting, using trusted fitters we've worked with for over 20 years.

Because buying a kitchen shouldn't mean having it dumped on a pallet at the side of the road, handed an instruction manual and then left to make a series of awkward phone calls trying to find someone who can actually fit it.

From manufacture to installation, we take care of the whole process.

That's the difference between buying a kitchen and having a kitchen made for you.

08/09/2026

Here's a piece of TV furniture we've just finished in Dorridge.

The doors feature a traditional beaded detail, adding a little extra character to the design.

The open shelving is painted in Wimborne White, while the main cabinets are finished in Farrow & Ball Smoke Green. We love the contrast between the two.

We're thankfully keeping busy and our diary is booking up fast for the rest of the year. So, if you're thinking about a new piece of furniture, a kitchen upgrade before Christmas, or some new wardrobes for the autumn, give us a call.

Designed locally. Made locally. Built to last.

Thanks, as always, for supporting Choice.

Address

587 Warwick Road
Birmingham
B112EX

Opening Hours

Monday	8am - 4:30pm
Tuesday	8am - 4:30pm
Wednesday	8am - 5pm
Thursday	8am - 4:30pm
Friday	8am - 4:30pm
Saturday	9am - 1pm

Telephone

+441217072077

Website

http://www.choiceinteriorsltd.co.uk/

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