10 Design

We are 10 Design, part of 10n Collective, a dynamic and innovative architecture and masterplanning practice.

With over 400 architects and designers strategically located across nine global studios, headquartered in London.

20/10/2026

Vertical urbanism extends beyond the tower.

At Zhuhai International Convention Centre, nearly one million square metres of convention, hospitality, workplace and public space are organised as a connected waterfront district. A continuous architectural ribbon threads through the development, linking buildings, guiding movement and creating a unified identity across a project delivered over more than a decade.

Spanning multiple phases and building typologies, the project showcases how large-scale urban development can be shaped into a cohesive piece of the city.

Explore the project at https://10design.co/project/zhuhai-international-convention-centre

10 Design, part of 10n Collective

19/10/2026

The 10 Design team is heading to VU Summit in London this month, with the 10n Collective.

Bringing together leaders advancing the future of cities through tall buildings and vertical urbanism, the summit creates a platform for meaningful dialogue across disciplines.

We're proud to play a role in this year's programme, but most importantly, we look forward to reconnecting with familiar faces, meeting new ones and taking part in the conversations shaping the future of our cities.

We hope to see you there.

10 Design, part of 10n Collective

15/10/2026

At the heart of Jinwan Aviation City in Zhuhai, China, Jinwan Huafa International Business Centre draws inspiration from the site's history as an airfield.

The building's distinctive aerodynamic forms reference aircraft wings, creating a landmark that reflects the district's aviation heritage while looking towards its future.

Positioned along the waterfront, the mixed-use development brings together hospitality, office, retail and public space, with its towers oriented to maximise views across the lake and surrounding greenspace.

The design connects the site's past with a vibrant new chapter of urban life on the lakefront.

Explore the project at https://10design.co/project/jinwan-huafa-international-business-centre

10 Design, part of 10n Collective.

14/10/2026

We're looking forward to joining industry peers in Miami for the ULI Fall Meeting later this month.

Bringing together leaders from real estate, design, development and more, Urban Land Institute continues to be one of the industry's most important forums for sharing ideas, strengthening relationships and exploring the opportunities shaping the built environment.

It’s especially exciting to have this year’s meeting in our backyard, in a city that continues to grow and evolve, and where we have a number of projects underway. As part of the programme, our team will be taking part in tours at Pier Sixty-Six and Miami Design District, offering a closer look at projects helping shape the city.

10 Design, part of 10n Collective

12/10/2026

Setting the standard for the urban tech campus.

At AAC Technologies Houhai Headquarters in Shenzhen, workplace, research and retail are brought together within a single mixed-use tower.

Designed to house the company's headquarters and R&D centre, the project reimagines the traditional corporate campus with a vertical ecosystem inside a pair of interlocking tower volumes, supporting work, collaboration and daily life.

Rather than occupying a sprawling site, the development concentrates the functions of a technology campus into a compact urban footprint, reinforcing connections between the workplace and the city around it.

Explore the project at https://10design.co/project/aac-technologies-houhai-headquarters

10 Design, part of 10n Collective

06/10/2026

While conversations around high-rise architecture frequently focus on height, density and performance, Shunde Rural Commercial Bank Headquarters demonstrates how cultural narratives can also shape the design of a tower.

Inspired by the stone foundations, craftsmanship and architectural traditions of Lingnan, the design reinterprets familiar cultural references at the scale of the skyline. A moon-gate crown shapes the top of the building, while a vertical "gold vein" connects the base to the skyline.

As cities continue to build upwards, projects like this prompt a broader question: how can tall buildings reflect the character of the places they inhabit?

Explore the project at https://10design.co/project/shunde-rural-commercial-bank

10 Design, part of 10n Collective

28/09/2026

A new chapter for Guangzhou's waterfront begins with Taikoo Li Julong Wan.

Once a working waterfront and a key node on the Maritime Silk Road, Julong Wan grew around warehouses, factories and the waterways that connected Guangzhou to the wider world. While many of these buildings fell into disuse, more than 400 trees, including banyans up to 150 years old, continued to thrive. This industrial heritage and established landscape provided the starting point for the site's resurgence.

Rather than clearing the site and starting again, Taikoo Li Julong Wan works with what was already there. Former industrial buildings have been carefully adapted for contemporary use, while the masterplan is shaped around existing trees and their root systems. This approach has delivered a more than 50% reduction in carbon emissions compared to conventional new-build retail.

As the wider Julong Wan regeneration progresses towards completion, the opening of Taikoo Li offers an early glimpse of the district's future: a place where heritage can be experienced firsthand and nature remains woven into the everyday life of the city.

Explore more at https://10design.co/project/taikoo-li-julong-wan

10 Design, part of 10n Collective

25/09/2026

Happy Mid-Autumn Festival from all of us at 10 Design!

23/09/2026

Nekajui, a Ritz-Carlton Reserve has been awarded three MICHELIN Keys, the guide’s highest hotel distinction.

Set within the lush landscape of Costa Rica's Peninsula Papagayo, the resort was designed to immerse guests in the natural beauty of one of the world's most biodiverse destinations.

As the MICHELIN Guide puts it, "It’s tempting to call this the definitive word on the Papagayo experience."

Congratulations to Jorey 'Shosh' Friedman, Marcelo Balzano and the entire 10 Design project team, as well as our collaborators and partners, on this remarkable recognition. A testament to the collective effort behind an extraordinary destination.

Gensler | Local Architect
EDSA | Landscape Architecture
Luxury Frontiers | Specialty Consultant
BAMO | Interior Design

Explore the project at https://10design.co/project/nekajui-a-ritz-carlton-reserve

10 Design, part of 10n Collective

21/09/2026

West Palm Beach has become a destination in its own right for investment, business and luxury residential development. As demand continues to grow for thoughtfully designed waterfront homes, Maison d’Or South Flagler will add a distinct new address to the city's evolving residential landscape.

Designed to capture sweeping views of the Intracoastal Waterway, Atlantic Ocean and city skyline, the boutique 39-residence tower combines contemporary architecture with timeless proportions.

A refined palette of natural stone, white stucco, laminated glass and metal detailing creates a calm, elegant character that sits comfortably within its waterfront setting.

A private porte-cochère leads into a grand lobby and amenity level, which opens onto a lush pool deck overlooking the Intracoastal and Palm Beach Island.

Each residence has been designed around space, light and outdoor living, with floor-to-ceiling sliding glass doors extending interiors onto generous terraces.

Beyond the residence experience, the project contributes to the public realm. A pedestrian walkway connects Washington Road and Flagler Drive, while increased setbacks, landscaped open space and terracing create a more welcoming streetscape. The absence of surface parking allows for additional planting, with native species and living green walls helping to buffer the building's service areas.

Maison d'Or will add a new layer to West Palm Beach's waterfront, pairing private luxury with a stronger connection to the public realm.

Explore the full project at https://10design.co/project/maison-dor

10 Design, part of 10n Collective

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