SSP Asafoetida

07/07/2026

HING, Food of the Gods. “When purity leads, flavour follows — SSP Special Hing.”
✨ “Food of the Gods” — that’s what Hing (Asafoetida) was once called… and not without reason! ✨

A tiny pinch, yet generations of Indian kitchens have treasured it for its unmatched aroma, depth of flavour, purity, and powerful health benefits. From transforming simple dishes to supporting digestion, Hing has quietly remained one of India’s most loved kitchen secrets. 🌿🍲

Watch this reel to discover why this ancient ingredient still holds a special place on our plates today.

29/06/2026

Romans loved it. Your gut needs it. SSP Hing — pure, powerful, timeless.
From Roman kitchens to Indian tadkas… Hing has travelled centuries as a symbol of flavour, prestige and wellness ✨🌿
Once treasured by empires, today this humble ingredient continues to be loved for supporting digestion and adding magic to every meal. Who knew such a tiny pinch carried such a rich history? 💛

17/06/2026

For Sāthvik flavour, purity matters. SSP Special Hing delivers both.

Did you know? 🌿

For centuries, Hing (Asafoetida) has been the secret ingredient in Satvic cooking, offering a rich, savory umami flavor similar to onion and garlic—without actually using them!

That's why many households that avoid onion and garlic rely on Hing to add depth, aroma, and delicious taste to their food. ✨

10/06/2026

Gut health starts with authenticity. SSP Hing — ನಮ್ಮ ಬೆಂಗಳೂರಿನ ಹೆಮ್ಮೆ!

🌿 Did you know? Long before Gut Health became a trend, our ajjis had already discovered its secret ingredient — Hing! ❤️

In Episode 1 of our Hing History Series, discover the fascinating journey of SSP Hing and why a pinch of authentic hing can make a world of difference to your food and digestion.

Gut health starts with authenticity. SSP Hing — ನಮ್ಮ ಬೆಂಗಳೂರಿನ ಹೆಮ್ಮೆ!

03/10/2025

Every meal becomes a celebration of great taste, with the pure goodness of SSP Hing!

31/05/2023

Taste is at the centre of great curry powders, the world over. SSP's PN Compounded hing - the secret ingredient of curry powder makers, will have users captivated and returning for more. To order your requirement of SSP PN Compounded hing directly, visit: https://bit.ly/3vjdPiR and be assured of direct delivery.

24/05/2023

Premium cooking creates taste expectations that are premium. For this we have SSP 303 compounded hing, a tastemaker to match. To order your requirement of SSP PN Compounded hing directly, visit: https://bit.ly/384A4Ay and be assured of direct delivery.

Buy 303 compounded asafoetida hing from SSPandian.com. This hing is in the form of semi-solid paste and strongly recommended for hotels, catering and corporate kitchens.

22/05/2023

The hunt for a great tastemaker comes to an end for curry powder makers. SSP PN Compounded hing is the popular choice of India’s leading curry powder makers. To order your requirement visit: https://bit.ly/3vjdPiR and be assured of direct delivery.

SS Pandian's PN Compounded Asafoetida or Hing is ideal for manufacturers of condiments. Available in 500g packs, is a moderately-strong hingu in the form of pea-sized granules.

19/05/2023

Behind great food reviews, is a taste-maker called SSP Hotel Special hing, the favourite choice of hoteliers and premium catering establishments. To order your requirement of SSP Hotel Special directly online, visit: https://bit.ly/3yE8eWC and be assured of direct delivery.

Buy SSP Special Asafoetida for Hotels. Asafoetida/Hing/Perungayam paste is perfect for commercial use and large scale cooking. Available in 250g and 500g packs. Order online now.

17/05/2023

Whatever speed you cook at, SSP Powder hing ensures you don’t lose out on taste. To order your requirement of SSP Hotel Special hing directly, visit: https://bit.ly/3yBGwJQ and be assured of direct delivery.

Order SSP compounded hing powder online. Strong asafoetida in a unique blend, available as a strong unique microfine powder. Ideal for industrial use in making curry powder and condiments.