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29/10/2026

Behind every vision, there are extraordinary people who make it possible.

JAS Tensei is a story of people, ideas and talents coming together, finding inspiration in different perspectives and turning challenges into new possibilities.

For JAS Motorsport and Pininfarina, this journey has been a remarkable meeting of engineering and design, built on mutual trust, creative dialogue and the shared passion for creating something exceptional.

Swipe through the gallery to meet the talented people who brought JAS Tensei to life. Two teams, united by a passion to create. One achievement to be proud of, together.
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27/10/2026

Collection SEI Design by Pininfarina.

An exclusive collection of just six bespoke villas across the United States, bringing Pininfarina’s design philosophy into a new dimension of luxury living.

Where architecture, interiors, landscape and craftsmanship come together in perfect harmony.

Discover more at collectionsei.com
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23/10/2026

Design is culture.

For Sergio Pininfarina, design was never simply a matter of form. It was a dialogue between creativity and engineering, between ideas and the people capable of bringing them to life.

Throughout his career, he brought together artistic sensitivity, technical expertise and industrial knowledge, shaping a distinctive design language that would leave a lasting mark on Pininfarina’s identity.

Follow the story as we celebrate Sergio Pininfarina’s centenary, one chapter at a time.

Sergio Pininfarina. Beyond Time.
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21/10/2026

The Power of Connected Forms.

The trophy designed by Pininfarina for the Formula 1 Spanish Grand Prix 2026 is a refined expression of how ideas become forms, movement becomes curves, and emotions become tangible, creating an immediate connection with the viewer.

Inspired by the iconic Monumental corner of Madrid’s new Formula 1 circuit, the design transforms the rhythm and energy of racing into a sculptural composition where every element is connected, every transition is deliberate, and movement is expressed even in stillness.

A synthesis of geometry, emotion and movement. The essence of pure Pininfarina design.
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20/10/2026

Celebrating the legacy of a remarkable Pininfarina designer.

For 35 years, Aldo Brovarone was part of the Pininfarina Centro Stile, leaving an extraordinary mark on our design history and contributing to the creation of some of the most iconic automobiles of the 20th century.

On the centenary of his birth, we are proud to celebrate his creative vision through “Aldo Brovarone. La matita di Pininfarina”, a new exhibition at Museo Nazionale dell'Automobile in Turin.

Through original drawings, photographs and iconic automobiles, the exhibition retraces his extraordinary career, including the Dino Berlinetta Speciale, returning to Italy for the first time since its 1965 debut in Paris.

A tribute to a man whose creativity, elegance and passion remain part of Pininfarina’s heritage.

📍Museo Nazionale dell’Automobile, Turin 📅 Until March 7, 2027
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16/10/2026

Women, cars and the power of changing perspectives.

Pininfarina was delighted to host “Women and Cars – Pure Joy, No Strings Attached”, the travelling photographic exhibition conceived by Elisabetta Cozzi and created by the Museo Fratelli Cozzi in collaboration with the Italian Association of Women in Automotive (AIDA).

Set among the iconic cars of the Pininfarina Collection, the exhibition celebrates women’s contributions to the automotive world, challenging stereotypes and highlighting the importance of equality and collaboration.

A celebration of talent, passion and the people driving change in the automotive world.
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15/10/2026

Behind the lines of the JAS Tensei designed by Pininfarina.

How do you reinterpret an automotive icon while preserving its unmistakable identity?

Dimitri Vicedomini, Head of Exterior Design at Pininfarina, takes us behind the design of the JAS Tensei, revealing how proportions, sculpted surfaces and aerodynamic details come together to create a new expression of performance and elegance.

Discover the design vision behind the rebirth of a legend.
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11/10/2026

Designed Around the Driver.

The cockpit of the JAS Tensei designed by Pininfarina reinterprets the philosophy of the legendary Honda NSX, preserving its essential connection between driver and machine.

Pure lines, intuitive ergonomics and carefully crafted details define an environment where functionality meets refinement. Advanced materials and a driver-focused architecture create an immersive experience, free from unnecessary distractions.

Every element has a purpose. Every detail enhances the driving experience.

The purity of driving, reimagined.
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10/10/2026

JAS Tensei Designed by Pininfarina.

The unmistakable spirit of an icon, reimagined through contemporary design.
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08/10/2026

Design is not just about form. It is about bringing an emotion back to life.

Today, at the Pininfarina Design Centre in Cambiano, we unveiled the JAS Tensei, designed by Pininfarina.

In 1984, Pininfarina’s HP-X concept paved the way for the legendary NSX. Some forty years later, we have reinterpreted those lines together with Pininfarina.

We widened the proportions, built the body in carbon fibre and took on the boldest challenge: keeping the iconic pop-up headlights, a defining feature of the original design, while re-engineering them with Matrix LED technology and a titanium mechanism.

Inside, the cockpit is pure analogue. Alcantara and full-grain leather meet structural carbon fibre and Sabelt monocoque seats. Every element is designed around the driver, preserving the fighter-jet-inspired visibility that made the original 1990 NSX so distinctive.

On show at the Paris Motor Show from 13 to 18 October.

Indirizzo

Via Nazionale 30
Cambiano
10020

Telefono

+390119438111

Sito Web

http://www.pininfarina.com/, http://www.store.pininfarina.com/

Notifiche

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