GIO' FORMA

GIO' FORMA SHOW ARCHITECTURE, PRODUCTION DESIGN AND CREATIVE DIRECTION

11/10/2026

A shared appreciation of Italian craftsmanship, a longstanding connection with music and an invitation to imagine life at sea.

Tommaso Foschi and Sofia Muzio reflect on our participation in the Cantori Design Challenge, promoted by in collaboration with

From our work in opera and live performance to the journeys and emotional landscapes evoked by Ennio Morricone, the conversation traces the ideas behind Morricone Reloaded, our concept for the Flexplorer 146.

Gianna Nannini | GIANNAGOLD | Waldbühne, Berlin Creative Direction by Giò Forma Photography Francesco Prandoni Producti...
08/10/2026

Gianna Nannini | GIANNAGOLD | Waldbühne, Berlin

Creative Direction by Giò Forma
Photography Francesco Prandoni
Production Vivo Concerti
Set and light design Blearred Show Design
Video content ROOF Videodesign

Thirty eight years after her first performance at the Waldbühne, Gianna Nannini returned to Berlin for GIANNAGOLD, the only major live event of 2026. In front of 20,000 people, fifty years of music came together in a symphonic rock show conceived as both a celebration of what has been and the beginning of what comes next.

The visual narrative begins with a fracture. Cracks of light emerge from the darkness and gradually fill with gold, introducing transformation as the first gesture of the show. What begins as rupture becomes revelation, setting the tone for a story that continuously shifts between breaking and becoming.

The performance moves through changing atmospheres and different registers of Gianna’s story. Within the monumental scale of the celebration, the acoustic set introduces a moment of intimacy, where piano and voice take centre stage beneath suspended chandeliers, leaving space for music, presence and memory.

The visual narrative unfolds through two distinct acts. The first moves through a Neoclassical world of arches, symmetry and fragmented forms, where ideas of permanence and perfection begin to fracture.
The second shifts into Aura, a more fluid and metamorphic language in which forms soften, dissolve and transform, allowing memory and identity to remain in constant motion.

The beginning of a new collaboration with Gianna Nannini
Thank you for the trust and for bringing us into the world of GIANNAGOLD

Cantori Design Challenge | Morricone ReloadedInterior Design by Giò Forma for Cantori Spa in collaborationwith Cantiere...
04/10/2026

Cantori Design Challenge | Morricone Reloaded

Interior Design by Giò Forma for Cantori Spa in collaboration
with Cantiere delle Marche | Explorer Yachting

For the Cantori Design Challenge 2026, Giò Forma reimagines life aboard the Flexplorer 146 through the language of Ennio Morricone, translating music into space, atmosphere and experience.

The sea becomes the score, the Flexplorer 146 the instrument, and the owner the protagonist of a story still to be written. Each route introduces a new rhythm, allowing the journey itself to become part of the composition.

Morricone Reloaded begins with a question: what happens when music becomes a way of designing space? Rhythm, pause, repetition and crescendo become architectural tools, shaping a journey that unfolds like a score.

Morricone's compositions do not simply accompany images. They build landscapes, evoke emotion and give shape to silence. His language, suspended between compositional rigour and experimentation, transforms music into a narrative force, capable of creating atmosphere and guiding the viewer's experience.

Sound becomes a generative principle. Inspired by cymatics, the project translates vibration into visible geometry.
Curves, waves, circles and rhythmic surfaces emerge as spatial traces, allowing sound to take physical form throughout the architecture.

The composition continues through material. Warm wood, reflective metal, marble, soft textiles and amber tones create contrasting registers of warmth, depth and resonance, giving physical character to the rhythm of the space.

Light becomes another layer of the composition. It marks transitions, changes atmosphere and gives each moment a different emotional register, allowing the same space to be perceived differently throughout the journey.

Behind the apparent simplicity of the spaces lies a hidden orchestra of sound, lighting and environmental systems.
Technology is integrated into the architecture so that it can shape the experience without becoming its protagonist.

Within the Owner's Cabin, the composition turns inward.
Sound, light and material create a more intimate register, shaping a private ritual in which the journey becomes personal, contemplative and entirely one's own.

The Immersive Room becomes a pause within the composition, a space where the journey continues through image, sound and suggestion, opening the experience to perspectives beyond the physical boundaries of the yacht.

The composition does not end at the edge of the yacht.
Its reflective hull absorbs and returns fragments of sea, sky, light and horizon, allowing the vessel's identity to shift with the landscapes it crosses and making the surrounding context an active part of the experience.

Reloaded carries the same idea into a visual gesture. Its identity emerges from movement, recalling both the sweep of a conductor's hand and the trace left by a vessel across the water.
Music, gesture and navigation become part of the same sign.


AMOUAGE | Ayn Dawkah | Wadi DawkahArchitecture & Design by Giò Forma for AMOUAGE Photography Renaud Salmon Engineering ...
30/09/2026

AMOUAGE | Ayn Dawkah | Wadi Dawkah

Architecture & Design by Giò Forma for AMOUAGE
Photography Renaud Salmon
Engineering F&M International
Lighting design GLARE

Seen from above, Ayn Dawkah reveals the idea at the heart of its name: the “Eye of Dawkah”, a circular presence overlooking the valley and its ancient frankincense trees.

On site, the project is beginning to take physical form, translating the original architectural vision into structure, material and space.

As the light softens across Wadi Dawkah, the landscape reveals the elements that have shaped the project from the beginning: mineral terrain, ancient frankincense trees and a centuries old culture defined by scent.

The palette follows the landscape: rammed earth textures, dry stone and burnished tones echo the colours and surfaces of Dhofar, allowing architecture and terrain to share the same material language.

Its geometry draws from the frankincense tree itself, from the resin tear that emerges from its bark to the circular section of its trunk, translating the identity of the place into architectural form.

Taking shape in Wadi Dawkah. More to come.

Giòforma is proud to reveal the design for Junior Eurovision 2026 Stage.The scenic concept is designed to transport the ...
17/09/2026

Giòforma is proud to reveal the design for Junior Eurovision 2026 Stage.

The scenic concept is designed to transport the audience into the vibrant heart of a traditional Maltese street leading into a central square — a symbolic place of gathering, celebration, and shared identity. The setting is not merely an urban environment, but an immersive experience that captures the contagious energy of the traditional Maltese Festa, one of the island’s most authentic and cherished cultural expressions.

Through the use of immersive 3D video content, façades, balconies, windows, and ornamental details emerge, animate, and evolve throughout the performance, creating a powerful sense of depth and realism beyond the limits of traditional stage design. The street and square can evolve for the different acts in whatever you can imagine responding to the action, music, and rhythm of the performance.

The video surfaces will be enriched by decorative elements that unfold and move throughout the space: strings of lights, festive decorations appear and expand, while unexpected visual details emerge from the architecture itself.
Tradition and innovation come together through an immersive visual language in which technology does not replace the authenticity of the celebration, but amplifies its emotional impact, transforming the street and square into a vibrant, dynamic, and unforgettable theatrical experience.

Design by Gio’ Forma
Head of Show Gordon Bonello in collaboration with Giò Forma

Teatro dell'Opera di Roma brings Aida to the Circo Massimo, transforming one of the city’s most iconic landmarks into a ...
17/07/2026

Teatro dell'Opera di Roma brings Aida to the Circo Massimo, transforming one of the city’s most iconic landmarks into a spectacular open-air stage.

Directed by Davide Livermore, with set design by Giò Forma and video design by D-WOK, Verdi’s masterpiece speaks directly to the present, telling a timeless story of love and war that continues to resonate today.

Following its acclaimed premiere on July 12, the production returns on July 15, 18, 22, 26 and 28, bringing opera to an even broader audience in the heart of Rome.

Credits:
Conductor: Daniele Callegari
Director & Choreographic Movement:

Set Design: Giò Forma
Costume Design: Gianluca Falaschi
Lighting Design: Fiammetta Baldiserri
Video Design: D-Wok


setdesign

IVECO EXPERIENCE 2026, “Spirito in Movimento”A new brand. A new vision.A new way to experience mobility.Inside IVECO EXP...
10/07/2026

IVECO EXPERIENCE 2026, “Spirito in Movimento”

A new brand. A new vision.
A new way to experience mobility.

Inside IVECO EXPERIENCE 2026, Spirito in Movimento comes to life through voices, spaces and shared perspective, a story where design, technology and people converge to shape a new, more premium IVECO. Together with IVECO Italia and Filmmaster , we transformed the launch into a dynamic journey of discovery.

For this event, Giò Forma reimagined the iconic OGR venue by completely reversing its spatial perspective. For the first time, the entire length of the historic nave was activated, creating a completely new way of experiencing the space.

The stage design was built around a StageWagon system featuring a large dynamic moving LED wall that guided guests through a constantly evolving narrative. As it travelled along the stage, the moving structure gradually revealed the central square, the new exhibition space, and finally the new IVECO, turning the final unveiling into a powerful moment

Ten years after its last performance at the Teatro San Carlo , Adriana Lecouvreur returned to the stage in a new product...
01/07/2026

Ten years after its last performance at the Teatro San Carlo , Adriana Lecouvreur returned to the stage in a new production directed by Davide Livermore, with set design by Giò Forma.

The story was reimagined from 18th-century France to the Belle Époque, on the eve of the First World War, weaving together history, theatre, and memory.

At the heart of the production lay an imagined dialogue with Sarah Bernhardt, the legendary performer whose legacy had helped shape the enduring myth of Adrienne Lecouvreur.

Giò Forma’s scenic design, centred on a monumental rotating structure, guided the audience through a continuous transition between stage, backstage, and real life, amplifying the opera’s metatheatrical dimension.

Direttore | Pinchas Steinberg
Regia |
Scene | Giò Forma
Costumi | Gianluca Falaschi
Luci | Nicolas Bovey
Coreografia | Compagnie Eugénie Andrin

THE MAX! Exhibit Design by Giò FormaGiò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, tr...
24/06/2026

THE MAX! Exhibit Design by Giò Forma

Giò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, transforming one of the city’s most iconic cultural spaces into an immersive narrative dedicated to Max Mara’s universe.

Inspired by the metal structures typical of industrial storage systems, the set evokes the idea of ​​a large living archive.

Celebrating 75 years of the brand’s history, the exhibition is a journey through garments, accessories, and objects from Max Mara’s personal collection, a testament to the influences, inspirations, and legacy that continue to define the brand’s identity.

The space installation served also as the set for Resort27 fashion show

Exhibition design by Giò Forma
Executive Production by BALICH WONDER STUDIO BESPOKE
Curator
Photo by Stephane Aït Ouarab / Saï

THE MAX! Exhibit Design by Giò FormaGiò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, tr...
24/06/2026

THE MAX! Exhibit Design by Giò Forma

Giò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, transforming one of the city’s most iconic cultural spaces into an immersive narrative dedicated to Max Mara’s universe.

Inspired by the metal structures typical of industrial storage systems, the set evokes the idea of ​​a large living archive.

Celebrating 75 years of the brand’s history, the exhibition is a journey through garments, accessories, and objects from Max Mara ‘s personal collection, a testament to the influences, inspirations, and legacy that continue to define the brand’s identity.

The space installation served also as the set for Resort27 fashion show

Exhibition design by Giò Forma
Executive Production by BALICH WONDER STUDIO BESPOKE
Curator
Photo by Stephane Aït Ouarab / Saï

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