Studio Pivot

Studio Pivot Brand strategy and interior design, built as one system. Retail, F&B and commercial spaces.

08/10/2026

Part 5 of 5: Two years with Fiona, and the work was never one side telling the other what to do. I

Ideas went back and forth, got tested, got better. We listened, tried to understand what she pictured, then built it. First the brand, then the space.

That is the process. Not leaving a mark on someone's business. Working alongside them until what they imagined is real.

Thank you Fiona. It has been a joy.

Whiskdom Lynette Lin Keith Low

06/10/2026

Part 4 of 5: Designing a store is really about shaping how people move through it.
The challenge here was the dual shopfront.

One side became the main entrance, grounded by blue tiles and a timber door. The other became the Brownie Window, a street-facing moment that draws people in.

Inside, the shophouse ceiling was lightened, mirrors widened the narrow footprint, and Bun Bun's illustrated world went onto the walls. Deeper in, the store slows down around a communal table and the ball lights.

Every decision was made to let the space unfold naturally.

If your brand and your space are not telling the same story, follow us for more inspiration.

Whiskdom Lynette Lin Keith Low

04/10/2026

Part 3 of 5: How do you design a whimsical brand into a heritage shophouse?

Whiskdom's Chinatown outlet had to feel unmistakably Whiskdom and still belong on Smith Street. Playful, but neighbourly. So the space was grounded first: facade details retained, shophouse textures kept, localised furniture brought in. Then the brand was layered on top through colour, graphics, striped awnings and the signature ball lights.

The result is a friendly Chinatown shophouse with a bunny in it. Both parts true at once.

Follow us for more brand and spatial inspiration.

Whiskdom Lynette Lin Keith Low

02/10/2026

Part 2 of 5.
A brand is never just a logo or a product. It has a voice, a story, a purpose. The work is finding the purpose and building everything from it.

Fiona's was already clear: cheer people up. So the mascot, the packaging, the merchandise and the spaces were all designed to feel whimsical, playful and a little magical. Nothing added for its own sake.

Bun Bun was part of the world from the start, but the original drawing was flat, with no room to grow. So she was redrawn. Same character, more personality, more presence. Today she lives on tins, boxes, bags and walls, and she is what makes every Whiskdom outlet feel like the same world as the brand grows.

Every touchpoint is meant to be a small moment of happiness someone can take home. That is how a brand becomes a world.

Next: designing whimsy into a heritage shophouse. Keith takes over.
Save this if you are building a brand from a purpose rather than a product.

Whiskdom Lynette Lin Keith Low

30/09/2026

Part 1 of 5: The X factor of a brand usually sits in one place: the intention behind why the founder started it. Not the logo, not the product.

For Fiona, that intention was to uplift the people around her. Whiskdom began during COVID as a way to cheer up her friends. Brownies, cookies, a Pistachio Oat Latte, given with heart.

Three years of working alongside her and this is still who she is. The brand did not have to invent a story. It only had to stay true to the one that was already there.

This is the first episode in a five-part series on how Whiskdom's brand and spaces were built. Next: how one intention became a whole brand world.

Follow along for the series, and go say hello to Fiona at Whiskdom.

Whiskdom Lynette Lin Keith Low

At Context Interactive, we designed a flexible, brand-led office where every zone supports a different mode of work. Fro...
17/07/2025

At Context Interactive, we designed a flexible, brand-led office where every zone supports a different mode of work. From bold graphics to quiet corners, the space shifts with intent while staying true to a clear, consistent identity.

1. Circular pods reflect the brand’s logo and create space to meet and focus
2. Branded graphics help with wayfinding and add movement to the space
3. Work zones range from screen-ready desks to bar-height spots with a view
4. A yellow meeting room brings energy while keeping things private
5. Casual corners for games, movies, and drinks support team connection

At Supergurl’s first physical store, we translated their online energy into a tangible experience: intimate yet expressi...
15/07/2025

At Supergurl’s first physical store, we translated their online energy into a tangible experience: intimate yet expressive, curated yet candid.

1. A central beam transformed into a bold, monochromatic display.
2. Directional lighting naturally guides customers inward.
3. A soft cream palette balances the brand’s signature fuchsia pink.
4. Textures like suede, terrazzo, fur, and metal add depth and contrast.
5. Spacious fitting rooms designed for easy try-ons and OOTD moments.

What transforms a store from just a place to shop into a place you’d remember?

King Grouper: A farm-to-table story, served fresh at the mall. To bring their kelong roots into a modern dining space, w...
10/07/2025

King Grouper: A farm-to-table story, served fresh at the mall. To bring their kelong roots into a modern dining space, we grounded the design in familiar textures and materials that reflect the charm of coastal fish farms.

1. Coastal elements—wood, zinc, and netting—anchor the brand story
2. A secondary signboard boosts visibility from a tucked-away corner
3. Layered greenery and varied seating add comfort and privacy
4. Subtle level changes guide movement and define space
5. Brand, graphics, and interiors come together as a cohesive whole

How can retail spaces adapt to meet both brand and customer needs? Enter Graye: A modular retail space built for flexibi...
08/07/2025

How can retail spaces adapt to meet both brand and customer needs? Enter Graye: A modular retail space built for flexibility and growth. We designed Graye’s second store as an adaptable system that supports new product lines, community events, and a more intentional way of engaging customers.

1. Modular fixtures can be reconfigured or removed to host workshops
2. Materials—stainless steel, acrylic, walnut—balance function and warmth
3. An open display window supports seasonal product storytelling
4. Acrylic frames explain product features and encourage deeper engagement
5. Original finishes were kept to reflect sustainability and brand honesty

Chien Chi Tow: Traditional Chinese Medicine, reimagined. We shaped a flagship store that bridges heritage and modernity,...
03/07/2025

Chien Chi Tow: Traditional Chinese Medicine, reimagined. We shaped a flagship store that bridges heritage and modernity, serving as both a brand reset and the blueprint for 6 outlets and growing. Key elements of the design bring the brand’s philosophy to life:

1. Curved forms echo meridian points, grounding the space in TCM philosophy
2. Brass details and oriental textures meet clean, modern finishes
3. A heritage wall shares the brand’s story, values, and promises
4. An iconic blue cabinet stores medicine and anchors the space visually
5. Soft fittings and finishes were sourced to unify tone and experience

Address

99 Duxton Road
Singapore
089543

Telephone

+6580228342

Website

Alerts

Be the first to know and let us send you an email when Studio Pivot posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Studio Pivot:

Shortcuts

Share

Category