House of Flooring

House of Flooring House of Flooring is a local & family owned business. We have a large selection! We are a family owned flooring & blind store located in Appleton, WI.

We've been serving the fox valley for over 45 years. Stop in and visit our educated friendly staff for all of your flooring needs.

Bring ultimate warmth and quiet into your favorite spaces with the beautifully soft PureGrain Comfort WPC flooring in El...
11/06/2026

Bring ultimate warmth and quiet into your favorite spaces with the beautifully soft PureGrain Comfort WPC flooring in Elevate Atlus.

Stop by our showroom today to experience this cozy, wood-look style in person and start planning your next home upgrade!
Visit us today at 2537 S Oneida St, Appleton, WI 54915!

A timeless blend of warmth, texture and charm,   Lineage ADURA®APEX Luxury Vinyl Plank is the perfect foundation to your...
11/05/2026

A timeless blend of warmth, texture and charm, Lineage ADURA®APEX Luxury Vinyl Plank is the perfect foundation to your transitional home design. Mixing European White Oak, Hickory, and Maple wood visuals, this floor brings realism to a new level, with intricate embossing and Mannington’s TruDetail™ Styling Technology that offers 2x more variation. Combine this with exclusive CraftedEdge™ Bevel Technology for an authentic, hand-chiseled edge, and your space instantly feels grounded in classic style, while maintaining all the modern benefits of a waterproof, scratch, fade, and stain resistant flooring.
Color shown: Veranda

This is the floor that makes you stop in the doorway for a second. 🏡🍂Rich, warm hardwood that carries through every room...
11/05/2026

This is the floor that makes you stop in the doorway for a second. 🏡🍂

Rich, warm hardwood that carries through every room. The kind of home that feels like it’s been loved for years before you even sit down.

November has a way of making you see your home differently. The guests are coming. The table is getting set. And suddenly every detail, including what’s underfoot, feels a little more significant.

If your floors have been on your mind, there’s still time before the holidays arrive. What room would you start with? 👇

11/04/2026

Daltile's Renderra Lyon in Grand Hall Mosaic showcases a captivating blend of natural stone tones in an elegant framed fan pattern.

11/03/2026

The unexpected spill is no match for the stain resistance of PureColor® technology.
Visit us today at House Of Flooringto explore durable, family-friendly styles like Brunswick in Natural Glow and keep your floors looking flawless!

Brunswick | 8129 Natural Glow

Dark hardwood in the kitchen is a commitment. Here’s how to know if it’s the right one for you. 🪵This kitchen makes a st...
11/02/2026

Dark hardwood in the kitchen is a commitment. Here’s how to know if it’s the right one for you. 🪵

This kitchen makes a strong case for it. The deep, warm wood tones against walnut cabinetry and white marble create a richness you simply can’t get with a lighter floor.

A few things to keep in mind before you go dark:

🌟 Finish matters most. A wire-brushed or matte finish hides everyday scuffs and dust far better than a high-gloss dark floor.

🧹 Maintenance is real. Dark floors show pet hair, dust, and footprints more readily. Daily sweeping becomes part of the routine.

☀️ Lighting is everything. Dark floors in a naturally bright kitchen feel grounded and dramatic. In a darker kitchen, they can feel heavy.

🏡 Long-term value. Deep wood tones have staying power. They don’t read as trendy the way some lighter colorways can.

Go in with the full picture and you’ll love it for decades!

11/02/2026

A concrete look tile, like Daltile's Exposition, can ground a space with added texture and dimension.

Welcome, November! Stop in today and discover what’s new as we head into the coziest season of the year. 🛍️
11/01/2026

Welcome, November! Stop in today and discover what’s new as we head into the coziest season of the year. 🛍️

Happy Halloween from HOUSE OF FLOORING INC! 🎃👻
10/31/2026

Happy Halloween from HOUSE OF FLOORING INC! 🎃👻

The classic Penny Round and Subway tile combination is taken to the next level of luxury with a custom pattern on the fl...
10/30/2026

The classic Penny Round and Subway tile combination is taken to the next level of luxury with a custom pattern on the floor and marble look on the walls.

Come in to create your own custom Daltile Penny Round design.

Address

2537 S Oneida Street
Appleton, WI
54915

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 7pm
Friday 9am - 5pm
Saturday 9am - 2pm

Telephone

+19207311172

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