10/25/2026
Yesterday, people bought planters. At full price.
That may sound like an ordinary thing to report after a market. It felt especially validating because we only started bringing them to market a few weeks ago, and Kevin did such a great job building them. We were trying something new, so seeing people recognize the work and value in them meant a lot.
It also told me something. As the outdoor growing season slows down, people are still looking for plants. They may simply want them presented in a way that feels finished, seasonal and ready to take home.
I’ve learned quite a bit from listening to people at the markets this year.
Earlier in the season, I heard frequent requests for native and pollinator plants. That interest is already influencing what I plan to grow more of next year.
The Fyre Wing Heucheras attracted attention almost immediately, but attention did not always become a purchase. They are beginning to sell more now that people have seen them several times and understand what makes them different.
And yesterday, someone looked at the coneflowers and said, “It’s a bit late for you planting coneflowers, isn’t it?” The disapproving look suggested the matter had already been settled.
It reminded me that selling plants also involves explaining them. A perennial may look tired in October without being unhealthy, and planting does not automatically end when the flowers do. If the soil is still workable, there can still be time for roots to begin establishing before winter.
This first market season has not only shown me what people will buy. It has shown me what they are curious about, what needs more explanation and what Plant Lore should grow into next.
What would you like to see me bring to the markets next year?
