10/16/2026
For generations of South Jersey kids, coming home from school meant turning on Channel 6 and spending the afternoon with Sally Starr, the beloved television cowgirl affectionately known as “Our Gal Sal.”
Born Alleen Mae Beller in Kansas City, Missouri, in 1923, Sally Starr became one of the most recognizable personalities in Philadelphia-area television during the 1950s, 1960s, and early 1970s.
Dressed in her sparkling cowgirl outfits, fringed jackets, and signature cowboy hat, Sally hosted *Popeye Theater* on WFIL-TV, Channel 6 (now 6ABC).
Her program featured Popeye cartoons, Three Stooges shorts, special guests, and plenty of wholesome entertainment.
At the height of her popularity, Sally was reportedly watched by more than a million children daily.
Her fame even earned her an appearance alongside the Three Stooges in their 1965 movie The Outlaws Is Coming!
Although her broadcasting career was based in Philadelphia, Sally had strong ties to South Jersey.
She lived in the area for many years, including in Atco, and remained a beloved local personality long after her afternoon television program ended.
She continued connecting with fans through radio appearances, public events, and personal appearances throughout the region.
Her famous sign-off, "Love, luck and lollipops,” became a cherished childhood memory for countless viewers.
Sally Starr passed away on January 27, 2013, at the age of 90, in Berlin, New Jersey