Somerled Designs

Somerled Designs https://www.somerleddesigns.com/contact-us

Somerled designs bold, guest-centered short-term rentals & boutique spaces, blending creativity with data-driven strategy to maximize ROI 📈✨ Book a FREE consult!

10/23/2026

Investing in your next STR? Don’t skip these three things 👇

After designing more than 2,000 STR's, we’ve seen what makes a property become a top performer. It almost always comes down to the same three things:

1️⃣ Understand your guest audience. Every top-performing property we’ve designed started with research on who’s booking in that market and what they want from their stay.
2️⃣ Make your property unique. From a standout amenity to a theme guests remember, give travelers a reason to choose your listing over everything else in the area.
3️⃣ Invest in top-tier design. Thoughtful, guest-focused design is what makes a property photograph beautifully, earn five-star reviews, and keep bookings coming in.

Want to know what your property could earn? Comment INVESTMENT and we’ll send you a link to book a free investment analysis!

AirDNA projected $61K. After designing with Somerled, it’s estimated to deliver $182.6K. Here’s how 👇When we researched ...
10/22/2026

AirDNA projected $61K. After designing with Somerled, it’s estimated to deliver $182.6K. Here’s how 👇

When we researched North Richland Hills, every listing looked the same: gray walls and white furniture. So we went in a different direction.

We started with who was actually booking here: the big family getaway. Grandparents, parents, and kids all under one roof for reunions and holidays.

So we designed The Social Club for them, with a big dining area, a private pool, plenty of bedrooms, and a tennis court where grandpa can prove he’s still got it 🎾

Then we gave it a personality no one else in the market had: a retro country club inspired by the Beverly Hills Hotel, the Malibu Racquet Club, and Palm Springs.

When design is built around the guest, revenue follows.

Beige called. Abilene didn’t answer. ✨Westine Social was designed to feel like West Texas, not like every other rental o...
10/21/2026

Beige called. Abilene didn’t answer. ✨

Westine Social was designed to feel like West Texas, not like every other rental on the block. Warm ochre and terracotta tones, Native American-inspired prints, and rich textures set the mood. A wall of cowboy hats, horseshoe details, and a neon-lit game room that keeps it “all fun out west” give the whole stay a nod to the area’s western heritage.

It’s a place guests want to gather, linger, and talk about long after checkout.

10/20/2026

Your Airbnb shouldn't compete on price. It should win on design.

The Sunset Club is designed around its guests: poolside cabanas, bold color in every room, and spaces made for the photos people can’t wait to post.

The results:
💰 Revenue: $48.7K → $154.5K
📈 Nightly rate: $200 → $814
🏆 Airbnb Guest Favorite
⭐ 27 five-star reviews

Want your property to compete like this? Join our co-founder Jordan and Design Director Haley for “Design That Books,” a free webinar on October 21 at 1 PM MT. You’ll learn how to design around your ideal guest, where to invest for the biggest return, and how to build a property that books faster and earns more.

Comment WEBINAR and we’ll send you the link to save your spot!

10/19/2026

Have a property you’re working on right now? Way Day is almost here, and Wayfair Professional just gave us the best reason to start planning early!

From October 19 to 22, enter the Pro-Exclusive Sweepstakes for a chance to win up to $10,000 toward your next property.

How to enter:
1️⃣ Head to My Projects in your Wayfair Professional account
2️⃣ Add at least 5 unique items to a new or existing project
3️⃣ You’re entered to win the value of that project, up to $10K

The more you add, the more you could win!

Our tip: start with the rooms guests photograph, remember, and review. Living room, primary suite, outdoor space. That’s where every dollar works hardest, so that’s where your list should start.

Entries close October 22 at 11:59 p.m. ET. One entry per account. You’ll need a Wayfair Professional membership, and joining is free!

👉 Tap our Way Day story highlight for the link to join and enter.

10/18/2026

What if the stay was as good as the round? ⛳️

For this golf-themed Airbnb, we brought the whole course home. A putting green and bunker out back, a golf simulator for rainy days, and vintage golf art throughout. Leather, plaid, and deep greens make it feel like a clubhouse.

Guests come for the golf. They rebook for the stay.

10/16/2026

Welcome to Westline Social. 🌵

This home in Abilene, Texas was designed to feel like West Texas the moment guests walk in, from Native American–inspired patterns and textiles to wallpapers that bring in the landscape and history of the region.

Every design choice tells the story of where guests are staying, and that’s what makes a property memorable enough to book again.

Which room is your favorite? Vote in the comments!👇

Fall guests don’t book a getaway. They book a feeling. 🍂Crisp mornings by the fire. Afternoons curled up in the plaid-wr...
10/15/2026

Fall guests don’t book a getaway. They book a feeling. 🍂

Crisp mornings by the fire. Afternoons curled up in the plaid-wrapped library. Pizza under the vines, then s’mores at the fire pit while the kids vanish into their mushroom hideaway.

Every one of those moments was designed on purpose, for the family who books a fall trip to slow down and reconnect.

The library invites parents to linger. The pizza oven makes dinner the main event. The hideaway gives kids a world of their own (and parents the slow morning they came for). And it all photographs like a scene guests can’t wait to step into.

That’s the magic of designing for your guest: it shows up in your photos, your reviews, and your rate.

Here’s what happens when design is built for the guest who books it 👇Projected: $72K a year. Actual: $172K.This Anaheim ...
10/13/2026

Here’s what happens when design is built for the guest who books it 👇

Projected: $72K a year. Actual: $172K.
This Anaheim stay was projected to earn $72K annually at $299 a night. Instead, it’s on track for $172K, with a $683 nightly rate and 69% occupancy. That’s more than double the revenue and over twice the nightly rate, without sacrificing bookings. 📈

The secret? It was designed for families spending their days at the parks and coming home to a stay that keeps the magic going.

With Full-Service Design, your Airbnb has the potential to become the top performer in its market. One team handles everything from strategy to final listing, so you get the results without the guesswork.

Comment DESIGN to get a free investment analysis for your property!

10/12/2026

Ever wonder how to make your Airbnb stand out when every listing around you looks the same?

It’s not about spending more. It’s about spending smarter.

The properties that win in their market are designed with intention. Every investment is chosen for the guest who books it, so it becomes a reason to book yours instead of the one next door.

Want to know what would set your property apart? Comment DESIGN for a free investment analysis.

Design for the guest and the bookings will follow.

Address

Highland, UT
84003

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+13852098817

Website

Alerts

Be the first to know and let us send you an email when Somerled Designs posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Somerled Designs:

Shortcuts

Share

Category