Host to the annual Daisy Avenue Christmas Tree Lane Parade, a unique community event sponsored by the City of Long Beach and numerous local partners. The parade began in 1953 as the brainchild of Gertrude Whittle. She was able to persuade the Long Beach City Council and Council of Churches to help decorate the grass median on Daisy Avenue between Pacific Coast Highway and Willow Street with a Christmas Village and nativity scene. Soon after, many area residents began decorating their homes and Daisy Lane. As the event grew, the inclusion of more displays, entertainment nights, and a parade have shaped the tradition that we now know! In 1988, Maria Norvell and the Wrigley Association began their efforts to revitalize the parade and Daisy Lane decorations. These days, the parade not only receives support from the City of Long Beach, but also from its numerous sponsors. If you are interested in becoming a part of the Daisy Avenue Christmas Tree Lane Parade legacy by participating, volunteering, or donating to support the parade, please contact the Wrigley Area Neighborhood Alliance at [email protected].
