10/28/2026
Meet Emerson. 🌲
This lakeside cabin is named for Ralph Waldo Emerson, whose writing was all about finding our way back to nature. It also marks the start of something new for the studio: from here on, every project gets a name rooted in its story, because that’s what I do. I tell my clients’ stories through design and create spaces that evoke a feeling.
This carousel also shows how I intentionally use AI. I never start with it.
Every project begins with a concept phase where that feeling is uncovered. That means inspiration, yes, but also my client’s backstory, the history of the home and the area, and the practical realities of budget and what we’re working with. From there I narrow down the main finishes and pull together the full look: lighting, floor plans, cabinetry elevations and every material we’ve chosen. Only then do I bring in AI, as a way to make sure what I’ve designed matches the vision in my client’s mind. Here, we thought we’d landed it. After sitting with it, though, my clients realized they wanted the cabin vibes turned up a notch. A few tweaks, wood on the ceiling and some extra rustic warmth, and we were there. And if a clients need visual deliverables to scale, especially for things like a custom kitchens, then we rely on humans for those!
Now the clients head into construction confident in every decision we arrived at and with a clear set of drawings that help the contractors build to that exact vision and final feeling.
Please DM if it’s your inspo for some reason I couldn’t find the originals ❤️