Iconica

Iconica Full service: design, architecture, engineering and construction company servicing the Midwest. Together, we challenge the status quo.

You see beyond the project— you see a fulfilled dream, a growing business, or a better place to work. You are not alone in the expectation and excitement of what your building project can accomplish. We go there with you because we know the foundation of your building is more than the material on which it stands. The status quo of how buildings are constructed is illogical and risky: Instead of coming into collaboration together for optimum success, others providing architecture, construction, and design compete against each other, leaving the client with the consequences. At Iconica, we integrate all phases of the project process because we believe our clients deserve an agile team that focuses on budget and mitigating risks. All of our energy is on you— your reasons, goals, and the “why” of what you do. Whether this is your first building or your fiftieth, we know each project is a statement about you. Let us help simplify your project so you can focus on your business.

Happy milestone anniversary to Rob, our Construction Project Manager! Thank you for a decade of leadership, dedication, ...
10/23/2026

Happy milestone anniversary to Rob, our Construction Project Manager! Thank you for a decade of leadership, dedication, and keeping every project moving forward. We’re grateful to have you on the team! 🎉

10/22/2026

Couldn’t have asked for a better day for a groundbreaking! Earlier this week we celebrated with our partners in New Glarus as shovels hit the dirt on Prairie Haus Senior. We’re proud to be the design-build partner for Wisconsin Housing Preservation Corp. , bringing 50 new apartments for adults 55+ to Green County.

Thank you to WHPC, the Village of New Glarus, Green County Development Corporation, JSD Professional Services, and ACC Management Group for celebrating with us.

10/21/2026

From concept to completion, watch Madison Plastic Surgery’s new practice take shape! 🎥

As the design-build partner on this project, our team handled every phase under one roof, from the first design concepts to the final finishes. We’re proud to share that the practice is now featured on Healthcare Snapshots, a leading source for healthcare design.

This recognition belongs to our entire team. Designers, engineers, project managers, and field crews worked side by side to create a space that welcomes patients and supports the people who care for them.

Thank you to the Madison Plastic Surgery team for trusting us with this project. Read the full feature here: https://healthcaresnapshots.com/projects/30685/madison-plastic-surgery/

🎉 What a great open house! Congratulations to the team at Dental Implant and Periodontal Specialists on their expansion....
10/19/2026

🎉 What a great open house! Congratulations to the team at Dental Implant and Periodontal Specialists on their expansion. Walking through the space, it’s hard to tell where the original office ends and the new addition begins, with new treatment rooms, a lab, and sterilization spaces blending seamlessly with the existing practice. It was so fun to celebrate with everyone and welcome Dr. David Dunbar to the team. Thank you for trusting us as your design-build partner.

Learn more about the event and project in our newest blog post: https://iconicacreates.com/dental-implant-and-periodontal-specialists-expansion/

Every growing business reaches a point where it needs a little more room, and for the team at County Line Design, that m...
10/14/2026

Every growing business reaches a point where it needs a little more room, and for the team at County Line Design, that moment has arrived! After designing an addition for their cabinet shop, our team has been hard at work on site. Here’s a look at the progress we’ve made so far, with concrete floors up next!

A big thank you to our subcontractors for their hard work. We’re happy to support this local business as they grow. Stay tuned for more progress!

10/13/2026

Episode 2 is here! Hear from Justin and see Lilyrose Senior Living at several stages of construction at once.

Have you had the apple c***r donuts from Clasen's European Bakery yet?! Today was the perfect fall day to support local ...
10/08/2026

Have you had the apple c***r donuts from Clasen's European Bakery yet?! Today was the perfect fall day to support local and show appreciation to a few of the people who make our work possible by delivering some around town. Trust us, they’re worth the trip!

Last Friday, we headed to University of Wisconsin Milwaukee School of Architecture & Urban Planning for our annual SARUP...
10/06/2026

Last Friday, we headed to University of Wisconsin Milwaukee School of Architecture & Urban Planning for our annual SARUP Food Truck Friday with the architecture studios. It was great to share a meal and connect with such a talented group of students.

09/30/2026

Episode 1 is here! Learn a bit about our design-build approach and see the mechanical, electrical, and plumbing work at Lilyrose Senior Living before the drywall goes up.

Address

901 Deming Way Suite 102
Madison, WI
53717

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 3pm

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