10/27/2026
We went to New Orleans to talk healthcare design. If you know furniture, you know the conversation turned to cocktails.
So we asked our manufacturer partners another very important question: If your brand were a cocktail, what would it be?
Turns out, our manufacturers know their products AND their drinks. Not a moment’s hesitation from this crew!
Visual ID: The reel opens on nightlife scenes from New Orleans, including a band playing on Bourbon Street and a bartender pouring a drink that changes color. The scene cuts to the HCD conference, where Seibold Baker partner Alex Marsh interviews various manufacturers, including 9to5 Seating IOA Furniture Lesro Industries Integra Seating HAT Collective and Calyx by Claridge