09/22/2026
Our products aren’t available yet—and that is intentional.
For more than a year, we have been working to create a collection we would trust with our own cats and feel proud to bring into our own homes.
Many pet products begin with an existing manufacturer’s catalogue. Felt & Fern began with a different question: what would we create if we started with the cat, considered the home, and refused to treat either as an afterthought?
That means developing each product from its purpose outward—how a cat plays, scratches, rests and explores. It means making deliberate decisions about form, materials, proportions, textures and the small functional details that shape the experience.
It also means refusing to mistake a beautiful rendering for a finished product.
Our designs must become physical samples. Materials must be evaluated. Connections must hold. Surfaces must perform as intended. Details must be refined, tested and sometimes reconsidered. Manufacturing partners must be able to reproduce each product consistently without losing what makes it distinct.
That process takes time.
We could have selected familiar products, added our name and brought them to market sooner. But Felt & Fern exists because we believe cats—and the homes they share with us—deserve something more considered.
Before we ask you to trust one of our products with a cat you love, it must become something we confidently trust with ours.
Purposeful for cats. Considered for people. Beautiful enough to belong.
We’re not at the finish line yet, but we’re getting closer—and we’re grateful to have you following the journey.
