10/29/2026
“When you limewash, that wall becomes alive.” — Douglas Friedman
Eight timeless limewash hues shaped by the sky, earth, and desert light of West Texas, balancing rugged beauty with quiet refinement.
Hear Douglas share the story behind MARFA, a palette brought to life through our natural mineral based limewash paints, made by us in California.
Explore Douglas Friedman x Color Atelier through the link in bio.