EcoTraction

EcoTraction ecoTraction is a green alternative to ice melters and road salt. It's an all-natural high-traction mineral

Inspired by a dog who died of cancer stimulated by toxic road salt, an alternative solution was sought by Mark Watson and his company Earth Innovations. Upon learning that dogs die daily from this problem, Mark was determined to end the suffering of dogs from harmful chlorides found in ice melters. Research lead to the development of EcoTraction, consisting entirely of zeolite – a highly absorbent natural mineral that impedes itself into ice for instant traction and safety. EcoTraction is now a popular alternative available via retailers and commercial distributors across North America and parts of Europe.

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