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Amy Elizabeth Prior

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Abingdon
Amy Elizabeth Prior

Decluttering and Identity coach for women. I combine decluttering with self-concept work to create lasting transformation.

I’ve helped thousands of women just like you transform their homes and lives...

03/11/2026

You don’t need a vision board to find her…

You need to notice the small things you keep choosing that she wouldn’t.

She doesn’t scroll in bed until 11.40pm and then wonder why she wakes up already behind.

The phone charges in the kitchen and she goes to bed, because tomorrow’s version of her is the one doing the work.

The pile in the hall she’s been stepping over for three weeks?

It gets dealt with, or it goes.

She knows the difference between relief and rest.

The extra episode and the “I’ll do it tomorrow” feel easier tonight, and they’re usually what makes tomorrow harder.

And she gets clear on the stress in her life she can actually change, then stops putting up with it.

None of that costs a penny.

It’s a decision.

Pick one tonight, darling. That’s how it starts.

In January I’m running a live 30-day challenge to help you finally become the woman you keep saying you want to be, one small decision a day.

Comment UPGRADE and you’ll hear about it first 🤍

Amy x

millennialwomen

02/11/2026

Plan for winter: become her.

Progress so far: new candle.

Let’s be real, that’s how it starts. 😅

Send this to the friend starting her winter arc with you... late, obviously.

And if you’re new here, follow along. One tiny life upgrade a day until the end of the year 😉

Amy x

01/11/2026

I could tell you how brilliant I am at what I do, but that would be a bit insufferable, wouldn’t it?

So I’ll let a tiny handful of my clients do the talking 🫶🏼

Over the years, I’ve worked with hundreds of women who wanted to change something about their homes, habits or lives.

Some were drowning in stuff.

Some were navigating divorce, motherhood, bereavement, burnout or a completely new chapter.

Others had a perfectly respectable-looking home but felt utterly trapped and stuck in themselves.

And quite a few had already tried every decluttering method known to mankind!

What I’ve learnt is that most women don’t need another person telling them to buy some storage boxes and be a bit more organised.

They need to understand why they’re holding on, why they keep slipping back into old patterns and how to actually make the changes stick.

That’s why my approach combines decluttering with identity, mindset and behaviour change.

And whilst I love a beautifully organised wardrobe (obviously), the things my clients say and how they feel afterwards are what matter most to me.

That they can finally breathe in their own home.

That they trust themselves to make decisions.

That they’ve stopped feeling like a failure.

That they’re beginning to see themselves differently. 🤍

Because the goal was never just to have less stuff.

It was to become the woman who no longer needs to hold on to it.

Swipe through and read their words. Some of these messages still make me quite emotional. 😭

And if you’re looking at these transformations thinking, “I want that for myself”, perhaps it’s time we worked together.

Comment BECOME, darling and I’ll send you the details of my private coaching, including how to get first refusal on my next available spaces.

Amy x

30/10/2026

There’s probably something in your house that you’ve been keeping for a woman you haven’t been in years.

And the absurd thing is, you probably know exactly what it is.

Maybe it’s something you spent an obscene amount of money on.

Perhaps it was a gift. 🫣

Or maybe it’s something you bought when you were absolutely convinced you were about to become a completely different person.

We’ve all done it!

But here’s what I find fascinating after years of working inside women’s homes.

Sometimes we’re not keeping things because we love them.

We’re keeping them because letting go would mean admitting we’ve changed our minds about who we want to be.

And for some reason, we treat changing our minds as a failure.

It isn’t.

You’re allowed to want a different life now.

You are allowed to outgrow the things you once desperately wanted.

And you’re even allowed to admit you were never really going to take up pottery.

The pottery wheel doesn’t need to become a family heirloom, babes 😉

What’s something you’ve held on to for a version of yourself you’ve already outgrown?

Could now be the time to declutter it?

Tell me in the comments. I suspect we’ll all feel considerably less alone!

And send this to a friend who’s ready for a life edit of her own.

Follow Amy | Decluttering & Identity Coach for more on decluttering, identity and becoming the woman you actually want to be.

Amy x

29/10/2026

I’ve made a career out of telling people to get rid of their stuff.

And somehow they love me for it. 🤣

If you’re new here, I’m Amy, and after years of working with families in their homes as a professional organiser and coaching women through some pretty significant life changes, there’s one thing I’m absolutely certain of.

The stuff is rarely the real problem.

It’s the guilt.
The expectations.
The fear of uncertainty.
The money you’ve already spent.
The woman you thought you’d become when you bought it.

And sometimes it’s just the fact you’ve got 48 mugs and only ever use the same two.

I believe your environment should reflect the life you actually want to live, not the one you’ve outgrown.

Around here we talk about decluttering, identity, raising your standards, creating a life you actually love and occasionally spending an absurd amount of time deciding whether to keep a jacket.

Yes, even I do that.✌🏼

And before anyone comes for me over the tatty knickers, you CAN care about the planet and have standards for what you put on your body and surround yourself with.

The two aren’t mutually exclusive. 😉

Anyway, if you’re ready to make positive changes, say Au revoir to your comfort zone, and YES BABES to manifesting your dream life, we’ll get along spectacularly well, darling ✨

So, if I’ve still got your attention, what’s the one thing you KNOW you need to get rid of but keep finding excuses to hold on to?

Amy x

13/10/2026

I have approx 63 things I want to tell you and absolutely nowhere to put them 🙃

I love writing, always have. It’s how my brain makes sense of itself.

But somewhere along the way I decided the “proper” way to show up was podcasts and YouTube.

And frankly, the recording, editing, uploading, thumbnailing and show-notes-ing of TWO podcasts (even with help!) has sent me over the edge 😂

So what’s actually been happening is... nothing. The ideas pile up in my Notes app, the voice notes to myself stack up, and none of it ever gets to you because I can’t face hitting record, or I don’t have the time.

And I hate that, because some of what I’ve learnt this year about business, burnout, clutter, money, mum life and being a woman in 2026 trying to hold it all together is the most useful stuff I’ve got.

So I’m going back to the old school thing I love. Writing.

THE LIFE EDIT is my new Friday email, not Substack, although that was nearly a new rabbit hole! It’s longer-form and candid, and it’ll probably be completely different every week because, well, have you met me? 🤣

One week it might be a business lesson I learnt the hard way.

The next it’ll be the meal prep that’s saving my sanity, a wardrobe edit, a decluttering breakthrough or a full rant about something that’s been living rent-free in my head.

Whatever turns up in your inbox, I want it to feel like 5 or 10 minutes with a coffee and a friend who tells you everything.

Because the world is absolutely ridiculous and mental right now. Nobody’s really coping, they’re just very good at looking like they are.

I want this to be the email that makes you feel less alone in all of it. Some positivity in a pretty negative world, without pretending it’s all sunshine. And at least one idea every week you’ll want to steal for your own life.

(I’m also going to be quieter on here for a bit while other parts of the business get some very serious attention... so if you want to know what I’m actually up to, this is where it’ll be 👀)

It’s FREE. But I’m NOT adding my email list to it, so even if you already get my emails, you’ll need to sign up for this one.

Comment LIFE and I’ll send you the link ✨

Amy x

02/10/2026

We’ve overcomplicated decluttering.

Sometimes you don’t need to work out whether you’ve worn it in the last 12 months, calculate the cost per wear, ask five friends, consult your AI therapist or establish whether it still sparks fu***ng joy.

Absolutely not. 😵‍💫

Sometimes you look at something and think:

I actually don’t want that.

And that can be the whole decision.

DONE.

Not fretting about the environment, what anyone else will think of you, whether your teenager might one day want the dress, or keeping everything for just in case!

Because learning to trust yourself instead of dithering over something as seemingly insignificant as a jumper is actually pretty useful…

You start making decisions faster.

You stop needing everyone else to validate them. 🤯

And you stop treating your own TRUE, or gut preferences like opening arguments in a court case.

And suddenly you’re not spending 14 minutes every morning fighting your way through a wardrobe full of things you already know you don’t want.

Send this to the woman who needs to stop arguing with her wardrobe.

And if you’re new here, follow me, darling…

I have quite a lot to say about the fact that your clutter is rarely just about your clutter… and yes, I’m tough love so you can actually start changing things 🫶🏼😉

Amy x

Address

71-75 Shelton Street
Abingdon
WC2H9JQ

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm
Saturday	9:30am - 4:30pm
Sunday	10am - 4pm

Telephone

+447871628734

Website

http://www.amyelizabethprior.com/

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