07/05/2026
Devils may wear Prada, but they Caruzzo for Comfort
Caruzzo Ampio made un grandissimo debutto at Salone del Mobile, Milan this April. Designed by Frans Schrofer, the Caruzzo lounge chair was introduced in 2015. It was bestowed a Red Dot Award for its sharp edges, dynamic shaping, and handcrafted cross-stitch spinal details, reflecting the speed of life for those propelled in the cyber lane. For more than 10 years, the Caruzzo has successfully sustained the top commercial position for the Dutch furniture brand Leolux.
Some Ideas get better when they get BIGGER
The Caruzzo Ampio version is intended for fellow compatriots who think, dream, and are BIG. They demand a design that embodies comfort, character and above all charisma. Measuring just under two meters tall, Schrofer knows the “Dutch Dilemma” when, at no fault of your own, your monumental posture exceeds all international norms.
“The scientific research reveals that better nutrition has resulted in taller and stronger populations. The research also indicates that leaders, decision-makers, and captains of industry tend to be of greater stature, skewing the norms for ergonomic proportions. As a designer, this is significant information for me to design for a neglected part of the market.”
Compared to its predecessor Primo, the Amplio has an increased back height of 700ml; expanded shoulder and hip proportions, providing a generous seat comfort, softened lines in the seat cushions, and a sharpened spine expressing a strong backbone. For imposing figures who want to amplify their aura, AMPIO by Leolux.
